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The MARMIND Blog.

Innovative, trendy & a good pinch of martech.

Release Highlights September 2024

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Release Highlights August 2024

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Release Highlights July 2024

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diversity marketing

Diversity Marketing for Modern Companies

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Release Highlights June 2024

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marketing and ai

AI and Marketing: Tools, Strategies and Examples

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The Marketing Millennials logo

How The Marketing Millennials Use Memes to Build a Successful Media Company

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Release Highlights May 2024

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B2B podcasting

How to Use Podcast Marketing in B2B

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digital asset management

A Brief Guide to Digital Asset Management in 2024

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Release Highlights April 2024

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PIM - Produktinformationsmanagement

What is PIM? Product Information Management Explained

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agile marketing

Agile-Oriented Marketing Strategies: Behind the Success

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Release Highlights March 2024

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agile marketing trends

Agile Marketing Trends for 2024 – and Beyond

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effective communication

Key Agile Principles [and How to Apply Them in Marketing]

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MARMIND product updates

Release Highlights February 2024

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MARMIND product updates

Release Highlights January 2024

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agile marketing

How to Build an Agile Marketing Team in 2024

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marketing agility

Tackling Marketing Agility for Competitive Edge

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Marketing OKR Examples

Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs

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MARMIND product updates

Release Highlights 12/23

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Operational Plan for Marketing Teams

Creating an Operational Plan for Marketing Teams: Essential Steps & Tips

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MARMIND product updates

Release Highlights 11/23

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What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices

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branding strategy

What Are Brand Assets? + Examples to Elevate Your Branding Strategy

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outbound marketing

A Comprehensive Guide to Outbound Marketing: Strategies & Benefits

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MARMIND product updates

Release Highlights 10/23

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Marketing calendar

Efficient Marketing Planning with the New Marketing Calendar in MARMIND

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Cover photo to MARMIND article about marketing assets.

The Ultimate Guide To Marketing Assets Management

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MARMIND product updates

Release Highlights 09/23

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Resource planning cover photo.

Guide to Resource Planning: A Key to Optimize Your Marketing

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Cover photo to the article about resource planning on Marmind blog.

Mastering Resource Management: A Guide for Modern Marketers

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MARMIND product updates

Release Highlights 08/23

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marketing management software

MRM: The Secret Weapon for Streamlining Your Marketing Operations

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marketing teams need mrm

Why Every Marketing Team Needs Marketing Resource Management (MRM) Software

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marketing resource management solutions

How Marketing Resource Management Solutions Can Drive Efficiency in Your Business

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MARMIND product updates

Release Highlights 07/23

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marketing director

Outlook in the Skies: The Pilot Role of a Marketing Director

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marketing department

Elevate the Role of a Marketing Department for Your Brand

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MARMIND product updates

Release Highlights 06/23

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marketing budget management

Fueling Your Success with Efficient Marketing Budget Management

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Key Elements Marketing Plan

The Jet-Set Approach with Your New One-Page Marketing Plan

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inbound marketing

Fly-high Marketing Strategy: Inbound vs Outbound

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MARMIND product updates

Release Highlights 05/23

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5 Tips for Streamlining Your Marketing Operation with MRM Software

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Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

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marketing budget

6 Ways to Optimize Your Marketing Budget

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Silver Rimowa suitcases in a shop

Rimowa: The Making of a High-Flying Luggage Brand

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marketing calendar

Developing a Marketing Calendar: How to Plan and Execute Your Campaigns

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MARMIND product updates

Release Highlights 04/23: Related to-dos, hiding to-do groups, new to-do and grid filters

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marketing success

Measuring Success: Key Metrics to Include in Your Marketing Strategy

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MARMIND product updates

Release Highlights 03/23: New grouping options for the plan, new Budget & Costs grid, adding offset to forecast

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marketing operations

How Marketing Operations Can Help CMOs Smash Their Goals

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AI Marketing

Benefits and Challenges of Adding AI Into Your Marketing Stack

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MARMIND product updates

Release-Highlights 02/23: New default view in the Grid, how to exclude rejected costs from forecast & update on Plan BETA

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marketing planning

The Future of Marketing Planning: Leveraging Data and Reading the Trends

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Marketing on a Tight Budget: How to Make the Most of Limited Resources

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MARMIND product updates

Release-Highlights 01/23: News on Plan BETA, Export content to PowerPoint, Enhancement of to-do filters & sub-tasks in to-do checklists

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cmo guide 2023

Chief Marketing Officers: A Vision for 2023

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trust in marketing

Why Trust Will Be an Essential Business Priority in 2023

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what you should include in your digital marketing budget

What Should You Include in Your Digital Marketing Budget?

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5 Steps to Calculate Your Marketing Budget

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B2B Marketing Budget: Which Marketing Channels are Worth it?

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Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets

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MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group

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How Do You Allocate Your Marketing Budget

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budgeting-marketing-marmind

Bottom-up vs. Top-down Budgeting: Know the Difference

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Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link”

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Top-down budgeting: What is it? 

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What is Bottom-Up Budgeting? Everything You Need to Know

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Scenario Planning vs Business Forecasting: The subtle differences

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7 Marketing Budget KPIs to track in 2023 

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