The MARMIND Blog. Innovative, trendy & a good pinch of martech. AllMarketing PlanningMarketing StrategyMarketing TrendsMartechNewsRelease Highlights Release Highlights July 2024 Jul 17, 2024 Read on Release Highlights June 2024 Jun 19, 2024 Read on How The Marketing Millennials Use Memes to Build a Successful Media Company May 30, 2024 Read on Release Highlights May 2024 May 22, 2024 Read on How to Use Podcast Marketing in B2B May 16, 2024 Read on A Brief Guide to Digital Asset Management in 2024 May 3, 2024 Read on Release Highlights April 2024 Apr 24, 2024 Read on What is PIM? Product Information Management Explained Apr 17, 2024 Read on Agile-Oriented Marketing Strategies: Behind the Success Apr 4, 2024 Read on Release Highlights March 2024 Apr 1, 2024 Read on Agile Marketing Trends for 2024 – and Beyond Mar 25, 2024 Read on Key Agile Principles [and How to Apply Them in Marketing] Mar 14, 2024 Read on Release Highlights February 2024 Feb 29, 2024 Read on Release Highlights January 2024 Jan 31, 2024 Read on How to Build an Agile Marketing Team in 2024 Jan 25, 2024 Read on Tackling Marketing Agility for Competitive Edge Jan 11, 2024 Read on Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs Dec 14, 2023 Read on Release Highlights 12/23 Dec 6, 2023 Read on Creating an Operational Plan for Marketing Teams: Essential Steps & Tips Nov 29, 2023 Read on Release Highlights 11/23 Nov 20, 2023 Read on What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices Nov 16, 2023 Read on What Are Brand Assets? + Examples to Elevate Your Branding Strategy Oct 24, 2023 Read on A Comprehensive Guide to Outbound Marketing: Strategies & Benefits Oct 17, 2023 Read on Release Highlights 10/23 Oct 12, 2023 Read on Efficient Marketing Planning with the New Marketing Calendar in MARMIND Sep 27, 2023 Read on The Ultimate Guide To Marketing Assets Management Sep 25, 2023 Read on Release Highlights 09/23 Sep 14, 2023 Read on Guide to Resource Planning: A Key to Optimize Your Marketing Sep 12, 2023 Read on Mastering Resource Management: A Guide for Modern Marketers Aug 22, 2023 Read on Release Highlights 08/23 Aug 17, 2023 Read on MRM: The Secret Weapon for Streamlining Your Marketing Operations Aug 6, 2023 Read on Why Every Marketing Team Needs Marketing Resource Management (MRM) Software Aug 3, 2023 Read on How Marketing Resource Management Solutions Can Drive Efficiency in Your Business Jul 27, 2023 Read on Release Highlights 07/23 Jul 20, 2023 Read on Outlook in the Skies: The Pilot Role of a Marketing Director Jul 10, 2023 Read on Elevate the Role of a Marketing Department for Your Brand Jul 3, 2023 Read on Release Highlights 06/23 Jun 22, 2023 Read on Fueling Your Success with Efficient Marketing Budget Management Jun 19, 2023 Read on The Jet-Set Approach with Your New One-Page Marketing Plan Jun 12, 2023 Read on Fly-high Marketing Strategy: Inbound vs Outbound May 31, 2023 Read on Release Highlights 05/23 May 25, 2023 Read on 5 Tips for Streamlining Your Marketing Operation with MRM Software May 24, 2023 Read on The 5 Elements of Effective Marketing Planning May 23, 2023 Read on 6 Ways to Optimize Your Marketing Budget May 17, 2023 Read on Rimowa: The Making of a High-Flying Luggage Brand May 5, 2023 Read on Developing a Marketing Calendar: How to Plan and Execute Your Campaigns May 4, 2023 Read on Release Highlights 04/23: Related to-dos, hiding to-do groups, new to-do and grid filters Apr 27, 2023 Read on Measuring Success: Key Metrics to Include in Your Marketing Strategy Apr 11, 2023 Read on Release Highlights 03/23: New grouping options for the plan, new Budget & Costs grid, adding offset to forecast Mar 29, 2023 Read on How Marketing Operations Can Help CMOs Smash Their Goals Mar 27, 2023 Read on Benefits and Challenges of Adding AI Into Your Marketing Stack Mar 7, 2023 Read on Release-Highlights 02/23: New default view in the Grid, how to exclude rejected costs from forecast & update on Plan BETA Mar 6, 2023 Read on The Future of Marketing Planning: Leveraging Data and Reading the Trends Feb 28, 2023 Read on Marketing on a Tight Budget: How to Make the Most of Limited Resources Feb 17, 2023 Read on Release-Highlights 01/23: News on Plan BETA, Export content to PowerPoint, Enhancement of to-do filters & sub-tasks in to-do checklists Feb 10, 2023 Read on Chief Marketing Officers: A Vision for 2023 Jan 23, 2023 Read on Why Trust Will Be an Essential Business Priority in 2023 Jan 16, 2023 Read on What Should You Include in Your Digital Marketing Budget? Jan 2, 2023 Read on 5 Steps to Calculate Your Marketing Budget Dec 22, 2022 Read on B2B Marketing Budget: Which Marketing Channels are Worth it? Dec 20, 2022 Read on Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets Dec 15, 2022 Read on MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group Dec 9, 2022 Read on How Do You Allocate Your Marketing Budget Nov 30, 2022 Read on Bottom-up vs. Top-down Budgeting: Know the Difference Nov 24, 2022 Read on Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link” Nov 16, 2022 Read on Top-down budgeting: What is it? Nov 14, 2022 Read on What is Bottom-Up Budgeting? Everything You Need to Know Nov 9, 2022 Read on Scenario Planning vs Business Forecasting: The subtle differences Nov 2, 2022 Read on 7 Marketing Budget KPIs to track in 2023 Oct 25, 2022 Read on Attribution Modeling: The Key to a Better Marketing Budget Oct 11, 2022 Read on Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column Oct 5, 2022 Read on How to Develop a B2B Marketing Budget for 2023 Sep 27, 2022 Read on Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option “Today” & Asset-References and versioning Sep 15, 2022 Read on The Secrets of a More Effective Marketing Budget Sep 14, 2022 Read on Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets Aug 18, 2022 Read on Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended Jul 20, 2022 Read on How to Use Scenario Planning to Anticipate the Future Jul 19, 2022 Read on The Essential Steps of the Scenario Planning Process Jun 13, 2022 Read on Scenario Planning: What it is and why you need it Jun 7, 2022 Read on Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes Jun 2, 2022 Read on Planning and steering meet marketing automation at Sharp NEC May 23, 2022 Read on How to start a MarTech stack for Marketing Operations (MOps) May 10, 2022 Read on How to Successfully Structure Your Marketing Operations May 4, 2022 Read on How to Plan Your Marketing Operations Apr 21, 2022 Read on What is Marketing Operations and Why is it Essential for Your Business Apr 12, 2022 Read on How to Create and Execute a Successful Marketing Strategy Apr 6, 2022 Read on How to Effectively Evaluate Your Marketing Strategy Mar 25, 2022 Read on Allocadia vs. MARMIND Mar 11, 2022 Read on Top Martech Trends to Watch in 2022 Feb 1, 2022 Read on The Current State of Martech Dec 20, 2021 Read on Why You Should Build a Martech Stack in 2022 Dec 17, 2021 Read on The Processes Behind Building a Martech Stack in 2022 Nov 29, 2021 Read on BrandMaker vs. MARMIND Sep 24, 2021 Read on Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing Aug 19, 2021 Read on What Is Marketing Resource Management? Jul 9, 2021 Read on The Difference Between Multi-, Cross-, and Omnichannel Marketing Jun 26, 2021 Read on 7 Mistakes That Three Out of Four CMOs Make May 14, 2021 Read on Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze Apr 7, 2021 Read on Why Large Companies Put Their Trust in Marketing Technology Mar 2, 2021 Read on Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers Feb 8, 2021 Read on “Integrating M@RS with MARMIND allows you to get the best of two worlds” Jan 13, 2021 Read on Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom Dec 11, 2020 Read on 5 Reasons Why Marketers Should Embrace Digital Transformation Nov 8, 2020 Read on Why Using Spreadsheets for Marketing Planning is a Bad Idea Oct 19, 2020 Read on Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success Sep 9, 2020 Read on Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain Aug 4, 2020 Read on Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing Jul 20, 2020 Read on Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA Jun 3, 2020 Read on Playmobil: Figuring Out a Stagnant Toy Market May 16, 2020 Read on Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management Apr 2, 2020 Read on Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock Mar 4, 2020 Read on A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine Feb 25, 2020 Read on More than Just Marketing: The 5 Pillars of Red Bull’s Success Jan 3, 2020 Read on Innovation, Emotion, Agility: Spotify’s Rise to Fame Dec 2, 2019 Read on Building the Perfect Team: 4 Principles, Tried and Tested by Google Oct 22, 2019 Read on Hungry for More: How Five Guys Burger Chain Goes Global Sep 1, 2019 Read on Lamy Pens: Writing History in a Declining Market Aug 20, 2019 Read on On the Ball: 4 Reasons for Adidas’ Long-term Success Jul 30, 2019 Read on Sweet: Haribo and their Successful Marketing Mix Jun 2, 2019 Read on Oscar-Worthy: The Success Story of Netflix May 10, 2019 Read on Social Marketing: TOMS Shoes Apr 2, 2019 Read on And Action: The User-Generated Rise of GoPro Mar 3, 2019 Read on The Great Outdoors: The Rise of Patagonia Feb 2, 2019 Read on Fast Fashion Forward: H&M’s Marketing Trends Jan 5, 2019 Read on Pure Gym: The Fitness Market Between Polarization and Customization Dec 10, 2018 Read on Groupon: The Rise, Fall and the Here and Now Nov 17, 2018 Read on Uber cool: Uber’s Successful Marketing Approach in India Oct 9, 2018 Read on Fritz Kola: Out of the Niche, On to the Shelves Sep 28, 2018 Read on Boo.com: 3 Lessons from an eCommerce Horror Story Aug 17, 2018 Read on Marketing for Marketing Haters: How Stripe’s Online Payment Software Conquered the Hearts of Developers Jul 7, 2018 Read on Generation Tesla: From Electric Car to Marketing Phenomenon Jun 14, 2018 Read on Free ebook Optimize your marketing budgets In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy. 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