MARMIND has been recognized as a Strong Performer in The Forrester Wave™: Marketing Resource Management, Q3 2022 Learn more
x

The MARMIND Blog.

Innovative, trendy & a good pinch of martech.

Chief Marketing Officers: A Vision for 2023

Read on
trust in marketing

Why Trust Will Be an Essential Business Priority in 2023

Read on
what you should include in your digital marketing budget

What Should You Include in Your Digital Marketing Budget?

Read on

5 Steps to Calculate Your Marketing Budget

Read on

B2B Marketing Budget: Which Marketing Channels are Worth it?

Read on

Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets

Read on

MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group

Read on

How Do You Allocate Your Marketing Budget

Read on
budgeting-marketing-marmind

Top-down vs. Bottom-up Budgeting: Know the Difference

Read on

Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link”

Read on

Top-down budgeting: What is it? 

Read on

What is Bottom-Up Budgeting? 

Read on

Scenario Planning vs Business Forecasting: The subtle differences

Read on

7 Marketing Budget KPIs to track in 2023 

Read on

Attribution Modeling: The Key to a Better Marketing Budget

Read on

Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column

Read on

How to Develop a B2B Marketing Budget for 2023

Read on

Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option “Today” & Asset-References and versioning

Read on

The Secrets of a More Effective Marketing Budget

Read on

Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets

Read on

Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended

Read on

How to Use Scenario Planning to Anticipate the Future

Read on

The Essential Steps of the Scenario Planning Process

Read on

Scenario Planning: What it is and why you need it

Read on

Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes

Read on
2022_sharp-nec_blog-post-header

Planning and steering meet marketing automation at Sharp NEC

Read on

How to start a MarTech stack for Marketing Operations (MOps)

Read on
how-to-structure-your-marketing-ops

How to Successfully Structure Your Marketing Operations

Read on
planning-marketing-ops

How to Plan Your Marketing Operations

Read on
cmo-checks-report

What is Marketing Operations and Why is it Essential for Your Business

Read on
create-execute-marketingstrategy

How to Create and Execute a Successful Marketing Strategy

Read on
execute-marketing-strategy

How to Effectively Evaluate Your Marketing Strategy

Read on
Allocadia-Marmind

Allocadia vs. MARMIND

Read on
top-martech-trends-2022

Top Martech Trends to Watch in 2022

Read on

The Current State of Martech

Read on

Why You Should Build a Martech Stack in 2022

Read on

The Processes Behind Building a Martech Stack in 2022

Read on
BrandMaker vs. MARMIND

BrandMaker vs. MARMIND

Read on

Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing

Read on
Woman Shrugging

What Is Marketing Resource Management?

Read on
Man showing two thumbs up

The Difference Between Multi-, Cross-, and Omnichannel Marketing

Read on
Man Facepalming

7 Mistakes That Three Out of Four CMOs Make

Read on
Ottakringer_Brauerei

Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze

Read on
Man using quill and paper to create marketing plan

Why Large Companies Put Their Trust in Marketing Technology

Read on
Front view Palmers Store

Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers

Read on
Peter M. Hofer, Founder and CEO of mediamid

“Integrating M@RS with MARMIND allows you to get the best of two worlds”

Read on
Deutsche Telekom signage on building

Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom

Read on
Man holding hologram that reads Digital Transformation

5 Reasons Why Marketers Should Embrace Digital Transformation

Read on
Woman looking concerned about her marketing plan

Why Using Spreadsheets for Marketing Planning is a Bad Idea

Read on
Doppelmayr cable car city view

Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success

Read on
Front view of a DM drugstore shop

Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain

Read on
Hornbach Shop Entry

Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing

Read on
Ikea paper bag with several Ikea products

Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA

Read on
Playmobil medieval figures

Playmobil: Figuring Out a Stagnant Toy Market

Read on
Book beneath lightbulb hologram

Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management

Read on
Pair of red Birkenstock slippers

Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock

Read on
Rotkaeppchen sparkling wine bottles

A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine

Read on
Red bull can with snowy landscape as backdrop

More than Just Marketing: The 5 Pillars of Red Bull’s Success

Read on
Spotify app on mobile phone

Innovation, Emotion, Agility: Spotify’s Rise to Fame

Read on
Silver Rimowa suitcases in a shop

Rimowa: The Making of a High-Flying Luggage Brand

Read on
Group of people putting hands together

Building the Perfect Team: 4 Principles, Tried and Tested by Google

Read on
Five Guys signage on restaurant window

Hungry for More: How Five Guys Burger Chain Goes Global

Read on
Man writing with silver Lamy pen

Lamy Pens: Writing History in a Declining Market

Read on
White adidas sneakers

On the Ball: 4 Reasons for Adidas’ Long-term Success

Read on
Haribo Gummy Bear mix

Sweet: Haribo and their Successful Marketing Mix

Read on
Bowl of popcorn in front of TV screen showing Netflix logo

Oscar-Worthy: The Success Story of Netflix

Read on
Pair of grey Toms canvas shoes

Social Marketing: TOMS Shoes

Read on
Waterproof GoPro camera by poolside

And Action: The User-Generated Rise of GoPro

Read on
Patagonia signage outside building

The Great Outdoors: The Rise of Patagonia

Read on
Front view of a H&M shop

Fast Fashion Forward: H&M’s Marketing Trends

Read on
Pure Gym weightlifting equipment

Pure Gym: The Fitness Market Between Polarization and Customization

Read on
Groupon app on mobile phone

Groupon: The Rise, Fall and the Here and Now

Read on
Person looking at Uber app on phone

Uber cool: Uber’s Successful Marketing Approach in India

Read on
Glass of Fritz coke with ice cubes

Fritz Kola: Out of the Niche, On to the Shelves

Read on
Miniature shopping cart with boxes on laptop

Boo.com: 3 Lessons from an eCommerce Horror Story

Read on
Stripe app on mobile phone

Marketing for Marketing Haters: How Stripe’s Online Payment Software Conquered the Hearts of Developers

Read on
Red Tesla car outside Tesla shop

Generation Tesla: From Electric Car to Marketing Phenomenon

Read on
Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

Read on

Free ebook

Optimize your marketing budgets

In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.

Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy.