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The MARMIND Blog.

Innovative, trendy & a good pinch of martech.
AllMarketing PlanningMarketing StrategyMarketing TrendsMartechNewsRelease Highlights

Chief Marketing Officers: A Vision for 2023

January 23, 2023
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trust in marketing

Why Trust Will Be an Essential Business Priority in 2023

January 16, 2023
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what you should include in your digital marketing budget

What Should You Include in Your Digital Marketing Budget?

January 2, 2023
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5 Steps to Calculate Your Marketing Budget

December 22, 2022
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B2B Marketing Budget: Which Marketing Channels are Worth it?

December 20, 2022
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Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets

December 15, 2022
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MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group

December 9, 2022
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How Do You Allocate Your Marketing Budget

November 30, 2022
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budgeting-marketing-marmind

Top-down vs. Bottom-up Budgeting: Know the Difference

November 24, 2022
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Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link”

November 16, 2022
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Top-down budgeting: What is it? 

November 14, 2022
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What is Bottom-Up Budgeting? 

November 9, 2022
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Scenario Planning vs Business Forecasting: The subtle differences

November 2, 2022
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7 Marketing Budget KPIs to track in 2023 

October 25, 2022
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Attribution Modeling: The Key to a Better Marketing Budget

October 11, 2022
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Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column

October 5, 2022
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How to Develop a B2B Marketing Budget for 2023

September 27, 2022
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Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option “Today” & Asset-References and versioning

September 15, 2022
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The Secrets of a More Effective Marketing Budget

September 14, 2022
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Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets

August 18, 2022
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Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended

July 20, 2022
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How to Use Scenario Planning to Anticipate the Future

July 19, 2022
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The Essential Steps of the Scenario Planning Process

June 13, 2022
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Scenario Planning: What it is and why you need it

June 7, 2022
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Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes

June 2, 2022
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2022_sharp-nec_blog-post-header

Planning and steering meet marketing automation at Sharp NEC

May 23, 2022
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How to start a MarTech stack for Marketing Operations (MOps)

May 10, 2022
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how-to-structure-your-marketing-ops

How to Successfully Structure Your Marketing Operations

May 4, 2022
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planning-marketing-ops

How to Plan Your Marketing Operations

April 21, 2022
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cmo-checks-report

What is Marketing Operations and Why is it Essential for Your Business

April 12, 2022
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create-execute-marketingstrategy

How to Create and Execute a Successful Marketing Strategy

April 6, 2022
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execute-marketing-strategy

How to Effectively Evaluate Your Marketing Strategy

March 25, 2022
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Allocadia-Marmind

Allocadia vs. MARMIND

March 11, 2022
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top-martech-trends-2022

Top Martech Trends to Watch in 2022

February 1, 2022
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The Current State of Martech

December 20, 2021
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Why You Should Build a Martech Stack in 2022

December 17, 2021
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The Processes Behind Building a Martech Stack in 2022

November 29, 2021
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BrandMaker vs. MARMIND

BrandMaker vs. MARMIND

September 24, 2021
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Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing

August 19, 2021
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Woman Shrugging

What Is Marketing Resource Management?

July 9, 2021
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Man showing two thumbs up

The Difference Between Multi-, Cross-, and Omnichannel Marketing

June 26, 2021
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Man Facepalming

7 Mistakes That Three Out of Four CMOs Make

May 14, 2021
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Ottakringer_Brauerei

Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze

April 7, 2021
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Man using quill and paper to create marketing plan

Why Large Companies Put Their Trust in Marketing Technology

March 2, 2021
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Front view Palmers Store

Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers

February 8, 2021
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Peter M. Hofer, Founder and CEO of mediamid

“Integrating M@RS with MARMIND allows you to get the best of two worlds”

January 13, 2021
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Deutsche Telekom signage on building

Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom

December 11, 2020
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Man holding hologram that reads Digital Transformation

5 Reasons Why Marketers Should Embrace Digital Transformation

November 8, 2020
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Woman looking concerned about her marketing plan

Why Using Spreadsheets for Marketing Planning is a Bad Idea

October 19, 2020
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Doppelmayr cable car city view

Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success

September 9, 2020
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Front view of a DM drugstore shop

Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain

August 4, 2020
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Hornbach Shop Entry

Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing

July 20, 2020
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Ikea paper bag with several Ikea products

Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA

June 3, 2020
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Playmobil medieval figures

Playmobil: Figuring Out a Stagnant Toy Market

May 16, 2020
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Book beneath lightbulb hologram

Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management

April 2, 2020
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Pair of red Birkenstock slippers

Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock

March 4, 2020
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Rotkaeppchen sparkling wine bottles

A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine

February 25, 2020
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Red bull can with snowy landscape as backdrop

More than Just Marketing: The 5 Pillars of Red Bull’s Success

January 3, 2020
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Spotify app on mobile phone

Innovation, Emotion, Agility: Spotify’s Rise to Fame

December 2, 2019
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Silver Rimowa suitcases in a shop

Rimowa: The Making of a High-Flying Luggage Brand

November 5, 2019
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Group of people putting hands together

Building the Perfect Team: 4 Principles, Tried and Tested by Google

October 22, 2019
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Five Guys signage on restaurant window

Hungry for More: How Five Guys Burger Chain Goes Global

September 1, 2019
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Man writing with silver Lamy pen

Lamy Pens: Writing History in a Declining Market

August 20, 2019
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White adidas sneakers

On the Ball: 4 Reasons for Adidas’ Long-term Success

July 30, 2019
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Haribo Gummy Bear mix

Sweet: Haribo and their Successful Marketing Mix

June 2, 2019
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Bowl of popcorn in front of TV screen showing Netflix logo

Oscar-Worthy: The Success Story of Netflix

May 10, 2019
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Pair of grey Toms canvas shoes

Social Marketing: TOMS Shoes

April 2, 2019
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Waterproof GoPro camera by poolside

And Action: The User-Generated Rise of GoPro

March 3, 2019
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Patagonia signage outside building

The Great Outdoors: The Rise of Patagonia

February 2, 2019
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Front view of a H&M shop

Fast Fashion Forward: H&M’s Marketing Trends

January 5, 2019
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Pure Gym weightlifting equipment

Pure Gym: The Fitness Market Between Polarization and Customization

December 10, 2018
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Groupon app on mobile phone

Groupon: The Rise, Fall and the Here and Now

November 17, 2018
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Person looking at Uber app on phone

Uber cool: Uber’s Successful Marketing Approach in India

October 9, 2018
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Glass of Fritz coke with ice cubes

Fritz Kola: Out of the Niche, On to the Shelves

September 28, 2018
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Miniature shopping cart with boxes on laptop

Boo.com: 3 Lessons from an eCommerce Horror Story

August 17, 2018
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Stripe app on mobile phone

Marketing for Marketing Haters: How Stripe’s Online Payment Software Conquered the Hearts of Developers

July 7, 2018
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Red Tesla car outside Tesla shop

Generation Tesla: From Electric Car to Marketing Phenomenon

June 14, 2018
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Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

May 28, 2018
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