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AllMarketing PlanningMarketing StrategyMarketing TrendsMartechNewsRelease Highlights Fly-high Marketing Strategy: Inbound vs Outbound May 31, 2023 Read on Release Highlights 05/23 May 25, 2023 Read on 5 Tips for Streamlining Your Marketing Operation with MRM Software May 24, 2023 Read on 6 Ways to Optimize Your Marketing Budget May 17, 2023 Read on Developing a Marketing Calendar: How to Plan and Execute Your Campaigns May 4, 2023 Read on Release Highlights 04/23: Related to-dos, hiding to-do groups, new to-do and grid filters April 27, 2023 Read on Measuring Success: Key Metrics to Include in Your Marketing Strategy April 11, 2023 Read on Release Highlights 03/23: New grouping options for the plan, new Budget & Costs grid, adding offset to forecast March 29, 2023 Read on How Marketing Operations Can Help CMOs Smash Their Goals March 27, 2023 Read on Why Every Marketing Team Needs Marketing Resource Management (MRM) Software March 13, 2023 Read on Benefits and Challenges of Adding AI Into Your Marketing Stack March 7, 2023 Read on Release-Highlights 02/23: New default view in the Grid, how to exclude rejected costs from forecast & update on Plan BETA March 6, 2023 Read on The Future of Marketing Planning: Leveraging Data and Reading the Trends February 28, 2023 Read on Marketing on a Tight Budget: How to Make the Most of Limited Resources February 17, 2023 Read on Release-Highlights 01/23: News on Plan BETA, Export content to PowerPoint, Enhancement of to-do filters & sub-tasks in to-do checklists February 10, 2023 Read on Chief Marketing Officers: A Vision for 2023 January 23, 2023 Read on Why Trust Will Be an Essential Business Priority in 2023 January 16, 2023 Read on What Should You Include in Your Digital Marketing Budget? January 2, 2023 Read on 5 Steps to Calculate Your Marketing Budget December 22, 2022 Read on B2B Marketing Budget: Which Marketing Channels are Worth it? December 20, 2022 Read on Release Highlights, December 2022: Updates in Plan BETA, Visibility based on calculations in the custom fields & the media assets December 15, 2022 Read on MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group December 9, 2022 Read on How Do You Allocate Your Marketing Budget November 30, 2022 Read on Top-down vs. Bottom-up Budgeting: Know the Difference November 24, 2022 Read on Release Highlights, November 2022: New grouping option for Plan BETA & edit link for “Asset Link” November 16, 2022 Read on Top-down budgeting: What is it? November 14, 2022 Read on What is Bottom-Up Budgeting? November 9, 2022 Read on Scenario Planning vs Business Forecasting: The subtle differences November 2, 2022 Read on 7 Marketing Budget KPIs to track in 2023 October 25, 2022 Read on Attribution Modeling: The Key to a Better Marketing Budget October 11, 2022 Read on Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column October 5, 2022 Read on How to Develop a B2B Marketing Budget for 2023 September 27, 2022 Read on Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option “Today” & Asset-References and versioning September 15, 2022 Read on The Secrets of a More Effective Marketing Budget September 14, 2022 Read on Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets August 18, 2022 Read on Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended July 20, 2022 Read on How to Use Scenario Planning to Anticipate the Future July 19, 2022 Read on The Essential Steps of the Scenario Planning Process June 13, 2022 Read on Scenario Planning: What it is and why you need it June 7, 2022 Read on Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes June 2, 2022 Read on Planning and steering meet marketing automation at Sharp NEC May 23, 2022 Read on How to start a MarTech stack for Marketing Operations (MOps) May 10, 2022 Read on How to Successfully Structure Your Marketing Operations May 4, 2022 Read on How to Plan Your Marketing Operations April 21, 2022 Read on What is Marketing Operations and Why is it Essential for Your Business April 12, 2022 Read on How to Create and Execute a Successful Marketing Strategy April 6, 2022 Read on How to Effectively Evaluate Your Marketing Strategy March 25, 2022 Read on Allocadia vs. MARMIND March 11, 2022 Read on Top Martech Trends to Watch in 2022 February 1, 2022 Read on The Current State of Martech December 20, 2021 Read on Why You Should Build a Martech Stack in 2022 December 17, 2021 Read on The Processes Behind Building a Martech Stack in 2022 November 29, 2021 Read on BrandMaker vs. MARMIND September 24, 2021 Read on Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing August 19, 2021 Read on What Is Marketing Resource Management? July 9, 2021 Read on The Difference Between Multi-, Cross-, and Omnichannel Marketing June 26, 2021 Read on 7 Mistakes That Three Out of Four CMOs Make May 14, 2021 Read on Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze April 7, 2021 Read on Why Large Companies Put Their Trust in Marketing Technology March 2, 2021 Read on Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers February 8, 2021 Read on “Integrating M@RS with MARMIND allows you to get the best of two worlds” January 13, 2021 Read on Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom December 11, 2020 Read on 5 Reasons Why Marketers Should Embrace Digital Transformation November 8, 2020 Read on Why Using Spreadsheets for Marketing Planning is a Bad Idea October 19, 2020 Read on Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success September 9, 2020 Read on Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain August 4, 2020 Read on Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing July 20, 2020 Read on Building a Global Brand: 5 Reasons for the Ongoing Success of IKEA June 3, 2020 Read on Playmobil: Figuring Out a Stagnant Toy Market May 16, 2020 Read on Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management April 2, 2020 Read on Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock March 4, 2020 Read on A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine February 25, 2020 Read on More than Just Marketing: The 5 Pillars of Red Bull’s Success January 3, 2020 Read on Innovation, Emotion, Agility: Spotify’s Rise to Fame December 2, 2019 Read on Rimowa: The Making of a High-Flying Luggage Brand November 5, 2019 Read on Building the Perfect Team: 4 Principles, Tried and Tested by Google October 22, 2019 Read on Hungry for More: How Five Guys Burger Chain Goes Global September 1, 2019 Read on Lamy Pens: Writing History in a Declining Market August 20, 2019 Read on On the Ball: 4 Reasons for Adidas’ Long-term Success July 30, 2019 Read on Sweet: Haribo and their Successful Marketing Mix June 2, 2019 Read on Oscar-Worthy: The Success Story of Netflix May 10, 2019 Read on Social Marketing: TOMS Shoes April 2, 2019 Read on And Action: The User-Generated Rise of GoPro March 3, 2019 Read on The Great Outdoors: The Rise of Patagonia February 2, 2019 Read on Fast Fashion Forward: H&M’s Marketing Trends January 5, 2019 Read on Pure Gym: The Fitness Market Between Polarization and Customization December 10, 2018 Read on Groupon: The Rise, Fall and the Here and Now November 17, 2018 Read on Uber cool: Uber’s Successful Marketing Approach in India October 9, 2018 Read on Fritz Kola: Out of the Niche, On to the Shelves September 28, 2018 Read on Boo.com: 3 Lessons from an eCommerce Horror Story August 17, 2018 Read on Marketing for Marketing Haters: How Stripe’s Online Payment Software Conquered the Hearts of Developers July 7, 2018 Read on Generation Tesla: From Electric Car to Marketing Phenomenon June 14, 2018 Read on The 5 Elements of Effective Marketing Planning May 28, 2018 Read on Free ebook Optimize your marketing budgets In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy. 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