MARMIND has been recognized as a Strong Performer in The Forrester Wave™: Marketing Resource Management, Q3 2022 Learn more

Marketing Planning

One central marketing plan to manage campaigns effectively

Omnichannel Campaign Planning

Stay on top of your omnichannel campaigns with our interactive marketing calendar. Create individual views using filters, grouping options, and colors, and bookmark them for later. Use hierarchies to keep things organized and drill down your calendar to see details, such as briefs.

Access Rights & Permissions

Create hierarchies and manage access rights and permissions for both internal and external users.

Advanced Naming Conventions

Create naming convention concatenations linking together campaign briefs, channels, and action details to make sure your team and any external contributors, such as agencies, are all on the same page.

Custom Templates for Media Plan Imports and Exports

Create custom import and export templates to be able to easily exchange media plans with your agencies.

Plan Omnichannel Campaigns More Efficiently

Many corporate marketers out there believe managing dozens of spreadsheets is just part of the job. It doesn’t have to be like that. MARMIND helps you reduce spreadsheet overload and stay on top of all your marketing activities. Whether it’s your corporate marketing plan, your campaign plan, or simply a list of tasks that need to be done – we got you covered.

Marketing planning software

Replace Cumbersome Spreadsheets

Create one central, top-down marketing plan instead of many cumbersome spreadsheets. Whether it’s a high-level, corporate marketing plan or a detailed media plan – MARMIND lets you manage all your plans in one place. Use filters, grouping options, and colors to create different views, and bookmark them for later. Share bookmarks with your team members to ensure everyone is aligned.

Standardize Creative Briefs

Stop using PowerPoint slides for creative briefs and transition to a central platform that allows you to create brief templates. This way, you will speed up the entire briefing process and ensure that briefs are standardized. Once you are ready to present your new campaign to the board, you can easily export your briefs.

Marketing software to manage creative briefs
Marketing software for naming conventions

Set Up Naming Conventions

Create naming conventions for campaign categories, channels, formats, and even line items to stay organized and always find exactly what you’re searching for. Exchange media plans with agencies without having to worry about information getting lost. Use unique identifiers to create a closed-loop process for planning and result analysis.

MARMIND solves the challenges that marketing departments are confronted with on a daily basis.

Brigitte Kommer

Marketing Manager, Sharp NEC Display Solutions Europe

MARMIND helps our marketing team complete projects much faster.

Frank Friese

MARMIND Subproject Manager, Deutsche Telekom

MARMIND has helped our marketing arrive in the 21st century.

Paul Carruzzo

Head of EMEA Marketing Performance, Invesco

The MARMIND team really understands how enterprise marketing works.

Annika Schünemann

Brand Management and Marketing Control, WAGO

E-Book: The modern approach to marketing budgets

In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.

Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy.