Marketing Planning
One central marketing plan to manage campaigns effectively
Stay on top of your omnichannel campaigns with our interactive marketing calendar. Create individual views using filters, grouping options, and colors, and bookmark them for later. Use hierarchies to keep things organized and drill down your calendar to see details, such as briefs.
Create hierarchies and manage access rights and permissions for both internal and external users.
Create naming convention concatenations linking together campaign briefs, channels, and action details to make sure your team and any external contributors, such as agencies, are all on the same page.
Create custom import and export templates to be able to easily exchange media plans with your agencies.
Plan Omnichannel Campaigns More Efficiently
Many corporate marketers out there believe managing dozens of spreadsheets is just part of the job. It doesn’t have to be like that. MARMIND helps you reduce spreadsheet overload and stay on top of all your marketing activities. Whether it’s your corporate marketing plan, your campaign plan, or simply a list of tasks that need to be done – we got you covered.
Replace Cumbersome Spreadsheets
Create one central, top-down marketing plan instead of many cumbersome spreadsheets. Whether it’s a high-level, corporate marketing plan or a detailed media plan – MARMIND lets you manage all your plans in one place. Use filters, grouping options, and colors to create different views, and bookmark them for later. Share bookmarks with your team members to ensure everyone is aligned.
Standardize Creative Briefs
Stop using PowerPoint slides for creative briefs and transition to a central platform that allows you to create brief templates. This way, you will speed up the entire briefing process and ensure that briefs are standardized. Once you are ready to present your new campaign to the board, you can easily export your briefs.
Set Up Naming Conventions
Create naming conventions for campaign categories, channels, formats, and even line items to stay organized and always find exactly what you’re searching for. Exchange media plans with agencies without having to worry about information getting lost. Use unique identifiers to create a closed-loop process for planning and result analysis.
E-Book: The modern approach to marketing budgets
In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget and how you can best take advantage of them.
Download our latest ebook on marketing budgets and learn how to get the most out of your budget strategy.
