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Marketing Planning

One central marketing plan to manage campaigns effectively

Omnichannel Campaign Planning

Stay on top of your omnichannel campaigns with our interactive marketing calendar. Create individual views using filters, grouping options, and colors, and bookmark them for later. Use hierarchies to keep things organized and drill down your calendar to see details, such as briefs.

Access Rights & Permissions

Create hierarchies and manage access rights and permissions for both internal and external users.

Advanced Naming Conventions

Create naming convention concatenations linking together campaign briefs, channels, and action details to make sure your team and any external contributors, such as agencies, are all on the same page.

Custom Templates for Media Plan Imports and Exports

Create custom import and export templates to be able to easily exchange media plans with your agencies.

Plan Omnichannel Campaigns More Efficiently

Many corporate marketers out there believe managing dozens of spreadsheets is just part of the job. It doesn’t have to be like that. MARMIND helps you reduce spreadsheet overload and stay on top of all your marketing activities. Whether it’s your corporate marketing plan, your campaign plan, or simply a list of tasks that need to be done – we got you covered.

Eliminate Spreadsheets From Your Marketing Plan

In this video, we show you how MARMIND helps marketers improve their planning and collaboration process.

Want to find out if MARMIND is right for you and your marketing team? Book a demo and we’ll show you how MARMIND works for your use case!

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marketing planning

Replace Cumbersome Spreadsheets

Create one central, top-down marketing plan instead of many cumbersome spreadsheets. Whether it’s a high-level, corporate marketing plan or a detailed media plan – MARMIND lets you manage all your plans in one place. Use filters, grouping options, and colors to create different views, and bookmark them for later. Share bookmarks with your team members to ensure everyone is aligned.

Standardize Creative Briefs

Stop using PowerPoint slides for creative briefs and transition to a central platform that allows you to create brief templates. This way, you will speed up the entire briefing process and ensure that briefs are standardized. Once you are ready to present your new campaign to the board, you can easily export your briefs.

Marketing software to manage creative briefs
Marketing software for naming conventions

Set Up Naming Conventions

Create naming conventions for campaign categories, channels, formats, and even line items to stay organized and always find exactly what you’re searching for. Exchange media plans with agencies without having to worry about information getting lost. Use unique identifiers to create a closed-loop process for planning and result analysis.

“There are countless campaign planning tools out there. But MARMIND offers much more than that: It allows me to plan
budgets, draw up and distribute to-do lists, manage approvals… To a certain extent, MARMIND covers the entire marketing cycle.“

Nicola Raebiger

Head of CLM Campaign Planning, Groupe Mutuel

“In the past, I needed multiple tools to collate figures and KPIs. MARMIND makes it a lot easier for me to analyze campaigns, which saves us even more time.”

Stephanie Renner

Onlinemarketing and Social Media, Styria Tourism

I always say that MARMIND is the magical Excel file in the cloud – with the difference that it is easier to operate, can be used by everyone at the same time, and nobody loses sight of the big picture.

Markus Widmer

Team Lead Customer Experience, Mondi Group

MARMIND helps our marketing team complete projects much faster.

Frank Friese

MARMIND Subproject Manager, Deutsche Telekom

MARMIND solves the challenges that marketing departments are confronted with on a daily basis.

Brigitte Kommer

Marketing Manager, Sharp NEC Display Solutions Europe

The MARMIND team really understands how enterprise marketing works.

Annika Schünemann

Brand Management and Marketing Control, WAGO

Fast-track implementation made it possible to realize the roll-out in all EMEA countries within three months.

Peter Kotzur

Director Marketing Window Solutions, REHAU

marketing management software

Buyer's Guide

How to Choose Marketing Resource Management Software for Your Business

MRM software can help streamline the marketing process and free up valuable time for other activities that may be beneficial to the organization. But not all MRM solutions are created equal and selecting an effective one can be difficult.

We’ll guide you through the process of selecting MRM software for your business. But before we dive into details, let’s fully grasp what MRM is and how it can benefit your business.