The Marmind Podcast - with Tara Levy

With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach.

Carole discusses the positive impact purpose-driven brands can have on the planet, and why it's important for companies to take even small steps towards being more sustainable. We talk about the particularly relevant issue of greenwashing, and how consumers and brands can recognize and tackle it through clarity, transparency, and third-party verifications. 

We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for all of an organization's marketing plans, budgets, and results. They explain how using the software increases transparency and accountability, makes cross-team collaboration easier, and takes the labor out of reporting – allowing real marketing tasks to take center stage. 

Marina shares how B2B companies, especially those offering more technical, "unsexy" products or services, often struggle to communicate their value effectively. This is where the need for good storytelling comes in, making content a vital part of the overall marketing strategy.

Lukas tells us about his work in partnership marketing at Personio and explains how successful partnerships can unlock huge growth opportunities for brands.

Mads shares his insights into the complexities of managing a global supply chain and the importance of maintaining brand consistency across various markets.

We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predicting trends.

In this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog.

Helen explains why the introduction of Marmind was an essential step for Springer Nature, and shares her experience of implementing this change effectively at different levels.

Brandi explains how predictable revenue can be achieved by optimizing mid-funnel marketing strategies, effectively linking marketing and sales.

Barry talks about why differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated.

Corey discusses the benefits of specializing, the importance of having a well-documented marketing plan, and the necessity of viewing marketing as an investment rather than an expense.

In this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing.

Narratives drive human behavior - so it makes sense that understanding consumer narratives can really boost your marketing efforts. However, traditional market research methodologies are often limited in their ability to uncover these narratives.

Kushlani De Silva⁠, a fractional CMO, discusses her role in providing strategic marketing input and support to organizations in the tech industry. She shares her experience in building marketing teams and highlights the challenges of working with small marketing teams or one-person marketing teams.

Mike Begg, CEO and co-founder of the digital marketing agency AMZ Advisers, joins us in this episode of Masters of Marketing to discuss how brands can scale up their sales on Amazon. With the majority of product searches now starting on Amazon, it’s a no-brainer for growing brands to invest into the platform. Mike shares valuable insights into how you can maximize visibility and drive organic sales on Amazon using SEO, content optimization and advertising.

Representation in marketing has an impact on consumers that goes beyond the product itself. Sonia explains the importance of making people feel seen and included, and how this impacts consumers’ perception of your brand.

Darren Horwitz⁠, founder of ⁠TenTen Group⁠, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo. He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization.

Darren Horwitz⁠, founder of ⁠TenTen Group⁠, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo. He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization.