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Developing a Marketing Calendar: How to Plan and Execute Your Campaigns

Are you tired of feeling like your marketing campaigns are scattered and disorganized? Do you wish you had a better way to plan and execute your marketing efforts? What you need is a marketing calendar!


A marketing calendar is a powerful tool that can help you stay on track and organize your marketing campaigns. By mapping out your campaigns in advance and assigning specific dates, you can ensure you have enough time to create and execute them effectively.


Additionally, a marketing calendar can help you coordinate efforts with your team, evaluate your results, and stay organized.


In this post, we’ll cover everything you need to know about developing a marketing calendar, including why it’s important, how to create one, and how to use it effectively.

marketing calendar

Why You Need a Marketing Calendar

First things first: why should you bother creating a marketing calendar in the first place?

The most obvious reason is that it keeps you organized, but that’s not all.


Here are 5 reasons why you need a marketing calendar:

1. Stay Organized & Reduce Stress

A marketing calendar can help you keep all your campaigns and promotions in one place, avoiding the chaos of juggling multiple campaigns at once. What’s more, planning ahead will essentially reduce stress and minimize last-minute scrambling.

2. Allocate Resources Effectively

When you have a marketing calendar, you have a plan. And with a plan in place, you can ensure that you’re not overspending on any one campaign and that you’re allocating resources where they’re most effective.

3. Identify Opportunities

You can identify opportunities to cross-promote products or services by mapping out your campaigns in advance. For example, if you’re running a promotion on a particular product, you can plan to feature related products in your marketing campaigns leading up to the promotion.

4. Improve Team Coordination

If you’re working with a team, a marketing calendar can help everyone stay on the same page and avoid miscommunication or duplicate content. It allows you to assign tasks to specific team members, set deadlines, and track progress.

5. Evaluate Results

Tracking your campaigns on a calendar lets you easily see which efforts were successful and which fell short. You can use this information to adjust your marketing strategy and improve your campaigns moving forward.

How to Create a Marketing Calendar

Now that you know why a marketing calendar is important, let’s discuss how to create one. It’s relatively simple when you break it down into 4 steps.

1. Choose a Format

You can create a marketing calendar in a variety of formats. The most effective is to use a marketing resource management (MRM) like MARMIND. Intuitive and interactive, the platform allows you to plan all your marketing campaigns (no matter how simple or complex) in one central place.

2. Define Your Campaigns

Start by listing out all of the campaigns and promotions you want to run throughout the month, quarter, or year. Include important dates (like holidays or industry events) that may impact your campaigns.

For example, if you’re a retail company, you may want to plan campaigns around major holidays like Christmas or Black Friday. If you’re a manufacturing company, you may want to plan campaigns around industry conferences or trade shows.

3. Assign Dates

Once you have your campaigns listed, assign specific dates for each one. Make sure to leave yourself enough time to create and execute each campaign effectively.

For example, if you’re planning a holiday campaign, you’ll want to give yourself enough time to create content, design ads, and coordinate with your team. You’ll also want to factor in time for testing and optimizing your campaigns.

4. Fill in Details

For each campaign, include important details like the target audience, messaging, and channels you’ll use to promote it.

Finally, all that’s left is to review and adjust. Your marketing calendar is a living document that can be modified as needed throughout the year. Make sure to review it regularly with your team and make any necessary adjustments based on your results and business goals.

How to Use a Marketing Calendar Effectively

Creating a marketing calendar is only half the battle; you must also use it effectively to get the most out of it. Here are some tips to help you do that:


Review your calendar regularly to ensure you stay on track and meet your goals. This will help you make necessary adjustments to your campaigns or marketing strategy.


Use your calendar to coordinate with other departments because your marketing efforts don’t exist in a vacuum. Stick to your marketing calendar. It will make cross-department communication more manageable and more streamlined.


Analyze your results at the end of each campaign, and take some time to see how they compare to your marketing goals. Use this information to fine-tune your future campaigns and improve your marketing efforts.


Keep it current, and remember that a marketing calendar isn’t set in stone. You should view it as a flexible document that evolves over time.

By following these tips, you can ensure your marketing calendar is a valuable tool for your team. The key to a well-oiled marketing department is not in creating a marketing calendar but in using it effectively to plan and organize your marketing moves.

marketing calendar

Last thoughts

A marketing calendar is a powerful tool that can help you stay organized, plan ahead, coordinate efforts, and evaluate results.


By following the steps outlined in this post and using your marketing calendar effectively, you can take your marketing efforts to the next level. It’s time you started to plan your marketing calendar today!


Peter Fechter

Peter Fechter

Peter is Digital Marketing Manager at MARMIND and mainly responsible for website and lead management. When he's not busy creating content, he is developing new strategic approaches for campaign planning.


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If you want to plan, manage, track, and execute marketing campaigns using an intuitive platform, MARMIND is the MRM you need. It’s highly customizable and molds itself around your unique marketing processes.

It brings your teams closer and streamlines communication, making you more productive and profitable. With MARMIND on your side, your teams have a constant overview of time, budget, and resources, acting as a compass guiding you toward your marketing goals.


If you’re the pilot of your marketing department, MARMIND is the cockpit that empowers you to steer your marketing to a higher altitude.