One of our podcast’s biggest superpowers:
To deliver our listeners the best insights in the experience and ideas of our guests.
Long story short: It’s like in marketing – you’ll understand, why people think the way they do and what is the context behind them.
Join “This is your captain speaking”, where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe.
Stay with us on the latest
marketing (tech) topics
Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.
Without spoiling too much: It will be entertaining, informative and also a bit techie. So the best is simply to subscribe to our podcast and listen in!
Everyone wants to know, what’s happening in the marketing world these days.
If you also don’t have time to fight your way through a bunch of expert articles each day, just listen in.
Join “This is your captain speaking”, where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe. Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.
🎙️ Unlocking the Power of Fractional Leadership in Marketing: Insights with Juliana Méndez
In this episode of This Is Your Captain Speaking, join us as we explore the world of fractional CMOs and leaders with the exceptional Juliana Méndez. Delve into Juliana's journey, uncovering how she transitioned from a consultant to a fractional leader, seeking more impactful, long-term projects while steering clear of full-time commitments.
Discover the critical differences between consultancy and fractional leadership, as Juliana emphasizes the necessity for deeper involvement and tangible results. Gain insights into her accelerated learning across 40+ teams, understanding the need for speed and adaptability in fractional leadership.
Explore Juliana's expertise in product-led growth strategies, unraveling the complexities of aligning user needs with product functionalities. Gain invaluable insights into implementing dual sales motions, optimizing customer acquisition costs, and scaling businesses effectively across diverse market segments.
Tune in to Your Marketing Insight for an enlightening conversation with Juliana Méndez, offering actionable insights to revolutionize your marketing approach! 🎧
🔗 Connect with Juliana on LinkedIn: Juliana Méndez
Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message
The podcast episodes as videos
For those who not only want to listen, but also like to have something visual.
Check in when our CMO, Andy Culligan is getting the real lowdown with top drawer marketers from across the planet. THIS IS YOUR CAPTAIN SPEAKING will deliver you loads of impressions coming from the mouths of global marketing experts from HubSpot, Raiffeisen Bank International AG, European Marketing Confederation (EMC), DataSnipper, ReachDesk, strategicABM, to name but a few!!
VP of Marketing | Paligo
Our guest in this episode is Daniel Nyberg, VP Marketing at Paligo.
Daniel explains what a component CMS is and talks about the challenges that come with marketing a product that is a niche within a niche. He speaks about the importance of allowing customers to self-educate them about your product and explains why he thinks of demand generation as educating the market.
He also tells us why category management is an important part of his marketing strategy and why he has been keeping an eye on Bing lately (hint: it’s because there has been an increase in organic traffic from Bing).
Last but not least, Andy and Daniel speak about Paligo’s martech stack and the differences between some of the leading CRMs.
Connect with Daniel on LinkedIn: Daniel Nyberg
- Visit Paligo’s website: https://paligo.net/
Andy Riegler Andrews
Teamlead Marketing | epunkt
Our guest in this episode is Andy Andrews, Teamlead Marketing at Austrian recruiting firm epunkt. Andy tells us about how he first got into Marketing Automation more than 10 years ago, what the challenges were back then and what doing Marketing Automation means today. He shares some of his worst moments when it comes to trying to integrate two systems and explains why roll-backs can be an absolute lifesaver. He also lets us in on a few secrets, such as one of his favorite B2B campaign ideas and what his tech stack looks like at the moment.
If you’re in a love-hate relationship with your CRM, this episode is for you! Listen to the entire episode to find out more.
VP of Marketing | UserGems
In this episode, Andy discusses current challenges in marketing with Trinity Nguyen, VP Marketing at UserGems.
Trinity explains how, in her view, the current economic climate helps her do a better job, rather than making things difficult:
“With the current environment, we are kind of forced to do the right thing, even though it’s very painful. I mean, nobody wants to have stricter ICP criteria. I’m responsible for the revenue and the pipeline, so the bigger the ICP, the better. But seeing how things play out and being in a position where you can see all the numbers that a healthy business should have – the net retention, the growth retention, all that stuff – it kind of helps you to make the right decisions, even though it’s painful.”
She also shares her views on pricing strategies, why no two product marketing roles are the same, and how being a product marketer has helped her gain a better understanding of the fundamentals of marketing.
And last but not least, Trinity tell us why she would rather drink her own champagne than eat her own dog food. Tune in for more!
Connect with Trinity on LinkedIn: Trinity Nguyen
- Visit the UserGems’ website: https://www.usergems.com/
VP of Marketing | Justuno
In this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast.
Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes.
She also tells us where she learnt to speak 1.5 languages and why her son will soon speak two.
When it comes to some of the challenges she is currently facing as a marketer, she says that she has noticed a trend towards outbound:
“Inbound has dried up, at least a portion of it. Demand gen is really difficult right now, at least the lead gen side of it. Efforts are shifting back to outbound.”
Tune in to find out more (and to hear Andy and Jane rant about attribution towards the end).
Chief Growth Officer |
Marketing AI Institute
In this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute.
Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week.
Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like AI-powered technology in a few years is going to be technology. I think the technologies that don’t keep up and that don’t find a smarter version, that don’t embed AI into what they’re doing are probably not going to be around in a couple of years.”
Listen to the entire episode to find out more.
Connect with Cathy on LinkedIn: https://www.linkedin.com/in/cathymcphillips/
- Visit the Marketing AI Institute’s website: https://www.marketingaiinstitute.com/
- Join the Marketing AI Institute Community: https://www.marketingaiinstitute.com/community
Co-Founder & CEO | Forget The Funnel
In this episode, we discuss customer-led growth with Georgiana Laudi.
Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space.
When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing.
She highlights how customer research can help marketing teams eliminate guesswork and build solid strategies instead.
Tune in for more!
- Guest: Georgiana Laudi
Visit Georgiana’s website: https://forgetthefunnel.com/
Get her book: https://forgetthefunnel.com/customer-led-growth/book
Stefan von Lieven
Founder & CEO | artegic AG
For this episode, Andy had a chat with artegic founder Stefan von Lieven about why email marketing is still relevant today despite having been pronounced dead countless times.
“When social media became really popular, everyone was saying that email is dead. It’s going to be all social media from now on. We were like ‘ok, let’s see’. And then, after a while, all these big platforms, like Facebook and Twitter, used email to engage me and to get me back on their platform. So email has been very much about retention and identification. And I believe with first party data and the cookie-less era, email will become the center of it all.”
Tune in and find out more about artegic, their marketing automation software Elaine, and why email remains one of the most important channels in marketing.
Founder & CMO | SHAKE Marketing
“I started to notice a trend where marketing is moving into this sort of tactical realm. And I have a lot of conversations with marketers and companies these days and the marketers feel like order takers, and the CEOs feel like they have to tell the marketing team what to do. And so we’ve kind of like swung the pendulum away from customers and into, you know, tech and tactics.”
Listen in as Stacey discusses how marketers can have more satisfaction and joy from their career by focusing on what the customer wants instead of trying to get through a long list of to-dos every day.
Founder | CDP Institute
In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way.
He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible to other systems. David explains that this definition was carefully crafted to exclude other systems that may appear similar but do not meet the expectations of what a CDP should do, such as segmentation, audience selection, and advanced personalization.
Tune in to learn more about CDPs and how they can benefit businesses in managing and utilizing customer data effectively.
Managing Consultant | adesso
*** German Episode ***
Director | Beyond Sales
For this episode, Andy sat down with Alexander Low, Director of BeyondSales, to speak about social selling on LinkedIn.
Co-Founder & CEO | Prodport
In this episode of This Is Your Captain Speaking, Ohad Hecht, CEO and founder of Prodport, speaks about why he thinks personalization is the name of the game when it comes to e-commerce and customer acquisition:
Co-Founder, Chief Revenue Officer | Reachdesk
Our guest Alex Olley started Reachdesk because of a problem that he and his co-founders were facing: Rising above the noise and cutting through the digital clutter is becoming harder given digital channels are exploding. Reachdesk was built to help B2B companies create experiences their customers will love, and to help achieve desired results in a busy and competitive world.
Thus, companies can deliver gifts and direct mail that build deeper connections with customers, prospects, and employees at the click of a button. Alex and his team want to see a world in which every business is loved by its customers, employees, and the planet. Together, they are creating a future of gifting with zero waste. No wasted budgets, no wasteful packaging, no wasted items, and a conscious approach to carbon emissions. Sounds exciting? We agree! Then just listen in for Alex’ interesting insights.
John K. Brady
Founder | Creative Crow
Marketing has to be well thought out and executed properly for it to scale a brand. And that’s exactly what our guest John K. Brady helps early stage businesses do. Having helped brands grow in different industries such as automotive, consumer electronics, hospitality, B2B services, retail & FMCG, he brings a wealth of experience, specifically in digital marketing to the table.
CEO & Co-Founder | Casted
Casted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and more.
Founder & Owner | Marketing ROI Experts
Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His clients are among others TRUMPF, Freudenberg, PERI, ebay Kleinanzeigen, Jungheinrich Profishop and Munich Airport.
Teamlead Customer Experience | Mondi Group
It was fantastic to chat with Mondi’s Team Lead of Customer Experience Markus Widmer as he shares his powerful insights with us. One aspect that stood out: “Other digital campaigns are hard to beat, but that means things that are physical; touch and feel that give that wow effect, have become the new special thing.”
VP Marketing and Chief Video Strategist | Vidyard
It’s an absolute pleasure to host Tyler Lessard on our Marketing Cockpit Podcast! Our guest’s insight of the day: “The majority of content that Sales Reps consume are LinkedIn short-form content, podcasts, and humor-based source of content.” Learn how you can appeal to your customers with fun & engaging content!
Fun Fact: Lessard recently published a book regarding live video marketing called “The Visual Sale!”
Senior Vice President Marketing | Tradeswell
Today is a special treat as we welcome tech veteran Kathleen Booth and her entrepreneurial spirit. Our guest’s best advice: “B2B companies need to leverage that media mindset and combine it with community to create a flywheel for massive audience growth.” Tune in to hear more on how your company can grow its customer base!
As Senior Vice President of Marketing of software development company Tradeswell, Kathleen Booth and her team empower company growth by making e-commerce actions more informed, faster, and more profitable. The ultimate goal is to put the power of data science at the fingertips of Tradeswell’s customers, empowering their decision-making and giving them unprecedented control.
Fun fact: Booth was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank!
CMO | Reveal Mobile
We’re excited to welcome Chief Marketing Officer Dan Dillon to This is Your Captain Speaking! Our guest’s insight of the day: “Our priority as a company is to massively increase organic traffic and ultimately, organic demand. We amplify this through Chat, PR, SEO, and consistent ROI goals.”
Strategic Development & PR Director | Copestone: The Content Agency
“One today’s episode we’re diving deeper into the Content Marketing Industry. Our guest holds valuable insight regarding the creation of content that drives traffic: “If you’re creating great content, eventually it will be picked up. It’s about consistency and to keep on going.”
As prior Strategic Development & PR Director of the strategic marketing consultancy Copestone, Martin Cox and his team set the marketing content and creation foundation for B2B and B2C clients in sectors including engineering, industrial, energy, oil and gas, healthcare, life sciences, medical, finance, professional services, and retail.
The goal of Copestone is to provide clients with expert consultancy on how to segment and target audiences, before creating competitive marketing strategies.
Chief Marketing Officer | Zoovu
On today’s episode we’re diving deeper into the Information Technology and Services Industry. Our guest’s insight into the marketing trends that are missing is that “there isn’t any CRM that is geared towards PLG. This is a gap I am trying to fill through active campaigning.”
As prior Chief Marketing Officer of SaaS company Zoovu, Tal Valler and his team set the marketing research and analysis foundation for companies like Amazon, Microsoft, and Bose. The goal of Zoovu is to deliver engaging product discovery experiences that guide, personalize and deliver the right product every time.
Currently, Zoovu is recognized as a Thought Leader for their approach to Conversational Commerce with a human touch, according to Forrester.
Vice President of Marketing | Rootstrap
“One of marketer’s biggest superpowers: to understand why people think the way they do and what is the context behind them.” Today, we’re diving deep into the software development space and how anyone can grow within their organization.
Responsible as the VP of Marketing of software company Rootstrap consisting of 300+ employees, across 4 continents, Patrick Ward transforms businesses with clear, consistent marketing. At Rootstrap, the team use outcome-driven development to help companies scale people, processes, and products. In this episode Patrick Ward talks to us about the challenges and best ways to create value within your company.
One way to grow your career: figure out who the powers are in your organization and bring to the executives results they actually care about.
Chief Executive Officer & Founder |
The Fox Hill Group
Leadership skills are imperative to the success of a company. Our guest’s insight is valuable for developing self-reliance and resilience: “The importance of having people you work well with, and autonomy of having leaders who trust you in your role to do your job is key to a success for the company as a whole.”
Head Of Digital Marketing
Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he’s currently also heading up the company’s EMEA & US digital marketing/demand generation activities.
Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline’s Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting.
As the leading EHS (environmental, health and safety) SaaS-provider for organisations that are looking to centralise their entire EHS function and empower their entire workforce to promote a positive safety culture, EcoOnline plays an important role in the B2B market.
Being a result-driven, creative and pragmatic B2B marketing all-rounder with over 12 years experience in international online/offline marketing strategy, demand generation, content creation and brand management definitely helps David to fulfill his diverse and exciting role, while not missing out on a sense of humor within the team.
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Would you like to speak to someone before booking your demo? Get in touch with Paul! He’ll be more than happy to answer your questions.
Director Business Alliances & CEO Marmind Inc.
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Head of Advertising & Marketing
Focus topics such as marketing automation will also be relevant in the near future, Ladich adds. But keeping an overview of the tools that dominate the market will be an important part of staying in the game.
Marketing TechLab GmbH
“I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area”, Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH.
With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today in a wide spectrum of different roles.
Head of Marketing Technology Raiffeisen Bank International AG
“What about if I show you what my ABM program delivers?”, is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers’ pulses race, and demystifies a few “urban legends” in the process.
In this episode, the CMO of StrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the largest B2B Tech brands globally on their account-based marketing strategies.
So one thing right up front: ABM requires significant orchestration.
Vice President & Editor
HubSpot & Chiefmartec
Speaking of marketing automation, interactive assessment tools, etc. we’re also diving deep into the high-tech MarTech world with our first show guest every now and then.
In our first episode, the editor of Chiefmartec & VP of HubSpot’s platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.