Watch how Miltenyi Biotec uses MARMIND to handle its marketing measures across teams and countries 💫 Learn more

Performance & Control

Measure marketing performance in real time and make data-driven decisions

Goals, KPIs & Insights

Monitor campaign performance across channels. Define KPIs and track results per campaign and individual action. Find out what works and what doesn’t and visualize performance data.

Marketing KPI Dashboard

Build custom charts and graphs to monitor and analyze performance in real time. Bookmark views and share them with team members. Define benchmarks and track the most important data. Receive notifications suggesting corrective actions to optimize performance or in case of deviations.

Personalized Marketing Cockpit (available from Q4 2024)

Build your personalized marketing cockpit with easy-to-configure widgets to see all important KPIs at a glance and take full control over your marketing.

ROI Calculator (available from Q4 2024)

Optimize resources and allocate them more efficiently to improve marketing outcomes and increase your overall marketing ROI.

Resource Attribution Modeling & Marketing Analysis (available from Q3 2024)

Rely on AI-driven resource attribution modeling to increase your marketing ROI. Generate insights, predictions, and recommendations for optimizing your marketing resources to maximize your results.

Use Data-Driven Insights to Improve your Marketing ROI

Calculating return on marketing investment can be a challenging task for enterprise marketers. Data are spread out across different analytics tools and need to be consolidated. With a central marketing KPI dashboard, you can let go of time-consuming spreadsheets and monitor performance in real time.

Marketing calendar showing campaign performance KPIs

Leverage Marketing KPIs for Growth

Plan, manage, and track your marketing activities across campaigns and channels. Whether it’s an executive dashboard for company-wide performance measurement, a team dashboard to keep everyone in the loop, or a personal dashboard tailored to your needs – with MARMIND, your KPIs are always just a few clicks away.

Improve Campaign Performance Across Channels

Analyze your results to find the right marketing mix for your business. Optimize budgets and spending to improve marketing ROI. Track costs effectively to determine the real impact of your marketing efforts on Sales. MARMIND provides you with a 360-degree view of your marketing efforts to help you improve overall performance.

Customizable dashboard for marketers
Marketing optimization software

Use AI-Driven Insights to Improve ROI

Stop trying to juggle multiple spreadsheets to work out your return on marketing investment and let an AI do all the hard work for you. Factor in labor costs to get a more accurate picture of your marketing costs and rely on AI-driven resource attribution modeling to take optimization to the next level.

“There are countless campaign planning tools out there. But MARMIND offers much more than that: It allows me to plan
budgets, draw up and distribute to-do lists, manage approvals… To a certain extent, MARMIND covers the entire marketing cycle.“

Nicola Raebiger

Head of CLM Campaign Planning, Groupe Mutuel

“In the past, I needed multiple tools to collate figures and KPIs. MARMIND makes it a lot easier for me to analyze campaigns, which saves us even more time.”

Stephanie Renner

Onlinemarketing and Social Media, Styria Tourism

I always say that MARMIND is the magical Excel file in the cloud – with the difference that it is easier to operate, can be used by everyone at the same time, and nobody loses sight of the big picture.

Markus Widmer

Team Lead Customer Experience, Mondi Group

MARMIND helps our marketing team complete projects much faster.

Frank Friese

MARMIND Subproject Manager, Deutsche Telekom

MARMIND solves the challenges that marketing departments are confronted with on a daily basis.

Brigitte Kommer

Marketing Manager, Sharp NEC Display Solutions Europe

The MARMIND team really understands how enterprise marketing works.

Annika Schünemann

Brand Management and Marketing Control, WAGO

Fast-track implementation made it possible to realize the roll-out in all EMEA countries within three months.

Peter Kotzur

Director Marketing Window Solutions, REHAU

key metrics to track marketing success


Creating a marketing
campaign takes a bit more than just some creative flair and a catchy slogan.

This eBook aims to guide you through the 9 most crucial metrics that every marketer should track to measure success effectively.

By the end of this guide, you’ll not only understand the importance of each metric but also know how to leverage them to fine-tune your marketing campaigns for optimal results.