The MARMIND Blog

As a CMO, you know that your marketing budget is one of your company’s most critical investments. Like an engineer fine-tuning an engine, you must constantly optimize your marketing budget to

Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the

Are you tired of feeling like your marketing campaigns are scattered and disorganized? Do you wish you had a better way to plan and execute your marketing efforts? What you need is a marketing

As a CMO or marketing manager, you’re the pilot of your marketing department, navigating the industry’s ever-changing landscape. But just like a pilot needs instruments to guide them, you need

Call it intuition or instinct, that “I know this will work” feeling is often all you need to make the right decisions in life. But marketing is different. Relying on a hunch is not a reliable option.

In today’s economic landscape, many businesses and corporations face budget cuts and a need to maximize return on investment (ROI). Marketing is an essential component of any successful business, but

The mere thought of calculating a marketing budget can bring despair into the heart of the bravest marketing managers. Sure, it’s not the most thrilling task by a long shot, but knowing the ins and

The MARMIND Management Team (from left to right): Rainer Schalk, Katarzyna Nieniewska, Paul Polak, Patrick Moser, Bernd Edlinger, Gerhard Kragl Horizontal expansion of UNITED's MarTech offering

Most marketing managers get excited about target audience advertising campaigns, engagement, social media strategies, or technical SEO, but they’re less thrilled when budgeting season comes around.