Are you a business owner or marketing professional with a lot of marketing content to manage? Are you looking for new types of content you could create to promote your company? Discover the ins and...
Do you often feel bogged down by inefficient workflows, outdated approval processes, and a lack of visibility into your team’s marketing performance? If so, you’re not alone. According to a study by...
How Marketing Resource Management Solutions Can Drive Efficiency in Your Business
Jul 27 , 2023
Marketing teams usually come with a diverse set of skills, a flurry of ideas, and a passion for driving brand awareness. However, without the right tools to manage resources and streamline processes,...
In the bustling heart of any successful business lies a vibrant marketing department, fueling growth and propelling the company forward. But just like a car needs regular tune-ups, your marketing...
Comparing budgeting to flying, you must have a destination and plan in order to reach it. That’s why budgeting is an essential component of any marketing strategy. When applied properly, effective...
Much like a pilot’s pre-flight checklist, a marketing plan outlines the steps and strategies needed for a business to take off and reach its desired destination. CMOs face numerous challenges and...
Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional...
Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing...
As a CMO, you know that your marketing budget is one of your company’s most critical investments. Like an engineer fine-tuning an engine, you must constantly optimize your marketing budget to...