Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts.
Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze
Apr 7 , 2021
In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being
Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since
“Integrating M@RS with MARMIND allows you to get the best of two worlds”
Jan 13 , 2021
Peter M. Hofer, Founder and CEO of mediamid In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND Founded in 2003, software provider
Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom
Dec 11 , 2020
Photo credit: Photos by D / Shutterstock.com The Red Dot Award jury’s statement hails Deutsche Telekom for creating a simple, puristic brand that has been consistently reinvented and developed. It
Credit: photon_photo / stock.adobe.com Many marketers have been working from home for a few weeks now. And while remote work definitely has its advantages, it also comes with a whole set of issues,
Credit: saiko3p / Shutterstock.com Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car
Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain
Aug 4 , 2020
Sustainable Success: What we can learn from Germany's top drugstore chain Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm.