martech

Choosing the appropriate Marketing Resource Management (MRM) platform is vital for streamlining marketing operations, but where do you begin? Selecting the right Marketing Resource Management (MRM)...

Marketing management software is your business’s new best friend, but which is the best for you? MRM software could be exactly what you need to streamline your operations and ensure that your...

Managing many digital assets can quickly go awry, especially if you’re trying to juggle a million files across different projects, teams, and channels. To imagine it even more closely, think about...

Ever wondered how businesses manage to keep their product information accurate across multiple platforms? PIM may hold the key to the answer. Technology like this makes digital experience seamless...

MARMIND is a Marketing Resource Management solution that combines plans, budgets and results in one place. In order to offer our customers even more options for marketing planning, we have recently...

Do you often feel bogged down by inefficient workflows, outdated approval processes, and a lack of visibility into your team’s marketing performance? If so, you’re not alone. According to a study by...

What is marketing operations and why is it essential for your business As the promotional engine of your company, your marketing department has many responsibilities. Its main tasks are to tell your...

A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing...

How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new...