marketing-trends

"A lot of times people from hiring teams saw reasons not to engage with someone, whether that’s a job applicant or a customer, because they didn’t fit a narrow mold. As marketers, we can change that...

With artificial intelligence improving all the time, many marketers now use AI tools to automate routine tasks, predict customer behavior and create personalized campaigns. AI technologies like...

"Sustainability shouldn’t be an afterthought—it should be part of your brand’s DNA.” Carole Picou-Katmann, Fractional CMO and Founder Marketing departments are no strangers to reinvention—but few...

What does marketing effectiveness really look like in a global company with over 300 people in Marketing spread across 11 countries and more than a dozen business units? That’s one question we...

Marketing has never been more complex or more fragmented. From disappearing cookies to siloed data to rising expectations, it has become harder to measure, track, and convert. And yet, across the...

What is phygital marketing? You’ve probably already seen it in action. It’s a blend of physical and digital marketing, strategically designed to enhance customer experience and engagement - making it...

This year has brought with it a whole range of new trends in marketing. Constant developments in technology and changing consumer perceptions mean we need to continuously adapt our marketing...

For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural...

In the ever-evolving landscape of digital marketing, The Marketing Millennials have carved out a unique niche. Leveraging the power of memes, the media company has built up a massive audience, now...