marketing-trends

"Sustainability shouldn’t be an afterthought—it should be part of your brand’s DNA.” Carole Picou-Katmann, Fractional CMO and Founder Marketing departments are no strangers to reinvention—but few...

What does marketing effectiveness really look like in a global company with over 300 people in Marketing spread across 11 countries and more than a dozen business units? That’s one question we...

Marketing has never been more complex or more fragmented. From disappearing cookies to siloed data to rising expectations, it has become harder to measure, track, and convert. And yet, across the...

What is phygital marketing? You’ve probably already seen it in action. It’s a blend of physical and digital marketing, strategically designed to enhance customer experience and engagement - making it...

This year has brought with it a whole range of new trends in marketing. Constant developments in technology and changing consumer perceptions mean we need to continuously adapt our marketing...

For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural...

In the ever-evolving landscape of digital marketing, The Marketing Millennials have carved out a unique niche. Leveraging the power of memes, the media company has built up a massive audience, now...

Podcasts are a valuable content creation tool; with the right strategy, they can be leveraged to drive new leads and create business opportunities. However, in an era where almost everyone seems to...

What if the secret to marketing success is not just what you say, but how quickly you can change your message? “Agile marketing” is a buzzword, but what’s behind it? Think about it. Everything moves...