marketing-strategy

"Sustainability shouldn’t be an afterthought—it should be part of your brand’s DNA.” – Carole Picou-Katmann Marketing departments are no strangers to reinvention—but few shifts are as complex (and...

What does marketing effectiveness really look like in a global company with over 300 people in Marketing spread across 11 countries and more than a dozen business units? That’s one question we...

Marketing has never been more complex or more fragmented. From disappearing cookies to siloed data to rising expectations, it has become harder to measure, track, and convert. And yet, across the...

Here at Marmind, we know that robust marketing planning is key to achieving measurable success. But while many businesses claim to have a marketing plan in place, the value and effectiveness of their...

Marketing automation is a game-changer for modern businesses, helping them streamline workflows, optimize tasks, and improve customer experience. Once you’ve set up effective marketing automation...

As we head into 2025, businesses are increasingly taking advantage of the wide range of advanced technologies and analytics tools available to measure the effectiveness of their marketing campaigns....

Are you looking for a marketing management tool? Perhaps you are considering purchasing a work management solution, such as Adobe Workfront? Then marketing resource management (MRM) software could be...

As we aim to connect with increasingly diverse target audiences, the concept of inclusive marketing is steadily taking root – and setting the standard in terms of consumer expectations. If you want...

Developing a successful go-to-market strategy is crucial to the market success of a new product or service. In this framework, you will learn how to create a comprehensive GTM strategy based on...