marketing-strategy

Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional

Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing

Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the

As a CMO or marketing manager, you’re the pilot of your marketing department, navigating the industry’s ever-changing landscape. But just like a pilot needs instruments to guide them, you need

In today’s economic landscape, many businesses and corporations face budget cuts and a need to maximize return on investment (ROI). Marketing is an essential component of any successful business, but

Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses

What makes an outstanding marketer? Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to

MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time?

Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over,