Credit: saiko3p / Shutterstock.com Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car...
Sustainable Success: What We Can Learn from dm, Germany’s Top Drugstore Chain
Aug 4 , 2020
Sustainable Success: What we can learn from Germany's top drugstore chain Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm....
Hitting It Home: 4 Winning Principles behind German DIY Retailer Hornbach’s Marketing
Jul 20 , 2020
Credit: 360b / Shutterstock.com The home improvement market in the German-speaking world is crowded and full of fierce competition. The regular winner of the raging marketing battles is Hornbach....
Credit: monticellllo / stock.adobe.com Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most...
Credit: AUFORT Jérome / stock.adobe.com Construction workers, cowboys and knights. When the German company Brandstätter launched its first Playmobil figures in 1974, the success was just as modest as...
Orthopaedic goes Catwalk: 4 Reasons for the Improbable Breakthrough of Birkenstock
Mar 4 , 2020
Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers,...
A Fairy Tale Success: How Rotkäppchen Became Germany’s Leading Producer of Sparkling Wine
Feb 25 , 2020
Rotkäppchen (the German name of the fairy tale heroine Red Riding Hood) sparkling wine is the ultimate success story of an East German brand that has managed to emerge strengthened after the many ups...
Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager...
Credit: yalcinsonat / stock.adobe.com When Spotify was founded in Stockholm in 2006, things looked grim for the music streaming market. Filesharing sites such as Napster had been shut down by court...