marketing-strategy

Ten years ago, the first batch of 250 pairs of TOMS shoes were manufactured – together with the promise to donate a pair of shoes for every pair of TOMS sold. Their mission: “One for one”. Since

Credit: chalermphon / stock.adobe.com Marketing Strategy In 2004, Nick Woodman offered his company’s first action camera for home use. Ten years later, the former niche product GoPro has become a hip

Credit: Sundry Photography / stock.adobe.com With the European outdoor clothing market increasingly saturated, companies have to make sure to not only offer a product but a way of life that their

Credit: ThamKC / stock.adobe.com After 70 years of doing business, H&M is hardly a newcomer to the fashion market. Nevertheless, they have managed to establish themselves as a spearhead of the

Credit: magdal3na / stock.adobe.com Marketing Success Pure Gym’s first low cost gym outlets opened in four big UK cities. Their concept just came at the right time to a country affected by the

Stories of Failures & Triumph At the beginning of this decade, international discount platform Groupon was the start-up of the hour, celebrated by investors and the media. In November 2011, while

Credit: Proxima Studio / stock.adobe.com Next Generation Marketing Transportation network Uber is one of Silicon Valley’s most rapidly growing offspring and has been connecting drivers with

Credit: nitikornfotolia / stock.adobe.com Start-up Success When, in 2003, students Mirco Wiegert and Lorenz Hampl came up with an idea for a new kind of cola, the German market was in the firm grip

Paths to Failure Boo.com was one of the greatest failures of the dot.com bubble that burst around the turn of the millennium. 16 years on, we are still talking about this failed online retailer for