martech

Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath

Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform

MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time?

Photo Credit: El Nariz / Shutterstock.com Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to

Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups