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Credit: photon_photo / stock.adobe.com Many marketers have been working from home for a few weeks now. And while remote work definitely has its advantages, it also comes with a whole set of issues,...

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Photo Credit: El Nariz / Shutterstock.com Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to...

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Credit: saiko3p / Shutterstock.com Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car...

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Sustainable Success: What we can learn from Germany's top drugstore chain Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm....

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Credit: 360b / Shutterstock.com The home improvement market in the German-speaking world is crowded and full of fierce competition. The regular winner of the raging marketing battles is Hornbach....

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Credit: monticellllo / stock.adobe.com Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most...

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Credit: AUFORT Jérome / stock.adobe.com Construction workers, cowboys and knights. When the German company Brandstätter launched its first Playmobil figures in 1974, the success was just as modest as...

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Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups...

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Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers,...

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