Apr 2 , 2020
Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups...
Mar 4 , 2020
Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers,...
Feb 25 , 2020
Rotkäppchen (the German name of the fairy tale heroine Red Riding Hood) sparkling wine is the ultimate success story of an East German brand that has managed to emerge strengthened after the many ups...
Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager...
Credit: yalcinsonat / stock.adobe.com When Spotify was founded in Stockholm in 2006, things looked grim for the music streaming market. Filesharing sites such as Napster had been shut down by court...
Credit: Michael Mulkens / stock.adobe.com Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing...
Credit: Natalia / stock.adobe.com Marketing for Medium Sized Companies Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the...
Credit: radub85 / stock.adobe.com Ups and downs With the company nearly 70 years old, Adidas is as robust and successful as ever before. While competitors such as Nike and Under Armour struggled with...
Credit: Tobias Arhelger / stock.adobe.com Ingenious Marketing Success Stories Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned...
