The Marmind Blog

A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing...

How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new...

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform...

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform...

MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time?...

Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over,...

Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts....

In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being...

Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since...