The Marmind Blog

When the pandemic was just a whisper in the air, H-E-B, a supermarket chain based in San Antonio, Texas, already had a plan. The company didn’t know how chaotic the situation would, or could, get....

Scenario planning is a technique that was invented in the 1950s to give the US Military an edge over the competition. Because it was the closest thing to predicting the future, private corporations...

To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive...

From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains...

What is marketing operations and why is it essential for your business As the promotional engine of your company, your marketing department has many responsibilities. Its main tasks are to tell your...

A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing...

How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new...

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform...

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform...