A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing...
The Marmind Blog
Everything about marketing, marketing technology, and MRM.
Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing
Aug 19 , 2021
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time?...
Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over,...
Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts....
Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze
Apr 7 , 2021
In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being...
Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since...