How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new...
Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing
Aug 19 , 2021
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time?...
Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over,...
Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts....
Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze
Apr 7 , 2021
In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being...
Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since...
Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom
Dec 11 , 2020
Photo credit: Photos by D / Shutterstock.com The Red Dot Award jury’s statement hails Deutsche Telekom for creating a simple, puristic brand that has been consistently reinvented and developed. It...