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Ever wondered how businesses manage to keep their product information accurate across multiple platforms? PIM may hold the key to the answer. Technology like this makes digital experience seamless...

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What if the secret to marketing success is not just what you say, but how quickly you can change your message? “Agile marketing” is a buzzword, but what’s behind it? Think about it. Everything moves...

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Here’s the thing: Agile isn’t just a buzzword or a methodology confined to software development anymore. It’s a mindset, a culture that’s increasingly being adopted across various domains, including...

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Marketing teams around the world are always looking for ways to do their jobs better. They try hiring more people, letting some go, using more tech – and sometimes using less – all to find the...

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Today, market trends shift overnight, and customer preferences evolve at lightning speed. You can’t stop it, but you can adjust to it and build a competitive advantage with marketing agility. Imagine...

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Working in marketing without measuring its success is like walking through a dark forest without a GPS. You are surely moving, but are you actually heading in the right direction? Both OKR and GPS...

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A proper plan is the basis for the success of any marketing project. But such plans can be various – short-term, long-term, general, specific, etc. But have you ever heard about the operational plan?...

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Among varied marketing strategies, CRO marketing stands out as a unique and impactful approach. It focuses not only on attracting web visitors but on transforming them into loyal customers. And...

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How do you distinguish your brand in a sea of competitors clamoring for the same audience’s attention? The answer lies not just in your products or services, but in the subtle yet powerful elements...

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