Choosing the appropriate Marketing Resource Management (MRM) platform is vital for streamlining marketing operations, but where do you begin? Selecting the right Marketing Resource Management (MRM)...
From Greenwashing to Genuine Impact: Embedding Sustainability in Your Brand Strategy
Aug 19 , 2025
Marketing departments are no strangers to reinvention—but few shifts are as complex (and necessary) as embracing sustainability. In this episode of Masters of Marketing, we welcomed Carole...
In this month's update, we have improved the cost column structure, enhanced the responsible user assignments in bookmarks, and the pre-definition of participants per to-do is now possible. BUDGET...
In this month's update, we have enhanced the filter options in the budget & cost grid, expanded grouping options, and there is a new selection option with the role filter. BUDGET & COSTS: Enhanced...
New structure, strong team, clear ambition: Entirely AG will drive the realignment of marketing technologies worldwide The marketing technology landscape is fragmented and complex. With the founding...
In this month's update, we have added an extension of the cost linking pop-up, and monthly cost columns are now available regardless of structure. BUDGET AND COSTS: Monthly Cost Columns are now...
What does marketing effectiveness really look like in a global company with over 300 people in Marketing spread across 11 countries and more than a dozen business units? That’s one question we...
In this month's update, we have added a "planned costs” toggle, updated the responsible person in cost details, and improved rounding logic. PLAN: "Planned Costs” Toggle Now you can use a new toggle...