Credit: Proxima Studio / stock.adobe.com Next Generation Marketing Transportation network Uber is one of Silicon Valley’s most rapidly growing offspring and has been connecting drivers with...
The Marmind Blog
We provide insights and perspectives on marketing, martech, and the evolving world of marketing resource management (MRM)

Credit: nitikornfotolia / stock.adobe.com Start-up Success When, in 2003, students Mirco Wiegert and Lorenz Hampl came up with an idea for a new kind of cola, the German market was in the firm grip...
Paths to Failure Boo.com was one of the greatest failures of the dot.com bubble that burst around the turn of the millennium. 16 years on, we are still talking about this failed online retailer for...