Key Agile Principles [and How to Apply Them in Marketing]
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Marketing Trends
Why Trust Will Be an Essential Business Priority in 2023
As businesses move further into the digital age, trust has become an increasingly important factor for success. In 2023, trust will be even more critical for companies to gain the loyalty of their customers, protect their investments in marketing budgets and remain competitive in the ever-changing business landscape. Customer trust is one of …
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The Difference Between Multi-, Cross-, and Omnichannel Marketing
Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts. Read on to find out what these terms mean, how they differ, and what the trend towards omnichannel marketing means for your …
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“Integrating M@RS with MARMIND allows you to get the best of two worlds”
Peter M. Hofer, Founder and CEO of mediamid In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND Founded in 2003, software provider mediamid has become a specialist for digital asset management (DAM). In an interview, founder and CEO Peter M. Hofer explains how …
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