Marketing Planning

When the pandemic was just a whisper in the air, H-E-B, a supermarket chain based in San Antonio, Texas, already had a plan. The company didn’t know how chaotic the situation would, or could, get. Still, it was able to cope with the virus with more composure than most companies in the US and abroad. […]

Scenario planning is a technique that was invented in the 1950s to give the US Military an edge over the competition. Because it was the closest thing to predicting the future, private corporations quickly adopted it. Peter Schwartz, the pioneer of corporate scenario planning, described it as: A tool for ordering one’s perceptions about alternative

Scenario Planning: What it is and why you need it By failing to prepare you are preparing to fail. Benjamin Franklin Though Benjamin Franklin likely thought up these words at the end of the 18th century, they ring just as true today as they did then. Indeed, this quote applies to many choices we make

When Sharp NEC Display Solutions Europe decided to introduce marketing automation in 2019, the existent complexity of marketing quickly revealed the need for a comprehensive solution to optimize not only the process of lead generation but also resource management. Marketing Resource Management (MRM) therefore emerged as a prerequisite for being able to efficiently and transparently

To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive step in the right direction. Still, having MOps doesn’t necessarily translate to success. Your MOps need to rest on a solid

How to plan your marketing operations From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains the same: to promote goods and services, and sell them to generate revenue. However, promoting and selling goods or