Marketing Planning

When Sharp NEC Display Solutions Europe decided to introduce marketing automation in 2019, the existent complexity of marketing quickly revealed the need for a comprehensive solution to optimize not only the process of lead generation but also resource management. Marketing Resource Management (MRM) therefore emerged as a prerequisite for being able to efficiently and transparently …

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To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive step in the right direction. Still, having MOps doesn’t necessarily translate to success. Your MOps need to rest on a solid …

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How to plan your marketing operations From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains the same: to promote goods and services, and sell them to generate revenue. However, promoting and selling goods or …

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