6 Ways to Optimize Your Marketing Budget
In this blog post, we’ll explore six ways to help you optimize your marketing budget and get to a higher altitude with your marketing engine.
Marketing Planning
Developing a Marketing Calendar: How to Plan and Execute Your Campaigns
In this post, we’ll cover everything you need to know about developing a marketing calendar, including why it’s important, how to create one, and how to use it effectively.
How Marketing Operations Can Help CMOs Smash Their Goals
This article shows how it can help you, and why you should introduce it into your organization.
The Future of Marketing Planning: Leveraging Data and Reading the Trends
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
Marketing on a Tight Budget: How to Make the Most of Limited Resources
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
Chief Marketing Officers: A Vision for 2023
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of …
Why Trust Will Be an Essential Business Priority in 2023
As businesses move further into the digital age, trust has become an increasingly important factor for success. In 2023, trust will be even more critical for companies to  gain the loyalty of their customers, protect their investments in marketing budgets and remain competitive in the ever-changing business landscape.  Customer trust is one of …
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What Should You Include in Your Digital Marketing Budget?
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Â Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily. Â …
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How Do You Allocate Your Marketing Budget
Most marketing managers get excited about target audience advertising campaigns, engagement, social media strategies, or technical SEO, but they’re less thrilled when budgeting season comes around.  Sure, it isn’t glamorous, but budgeting is at the heart of your marketing. And it comes down to one thing: planning to spend your money on the ideal …
Bottom-up vs. Top-down Budgeting: Know the Difference
When it comes to corporate budgeting, there aren’t too many ways to approach it. As the budgeting process is fundamental, you have to choose between a top-down or bottom-up budgeting process.  Both budgeting strategies have pros and cons, so choosing between the two can be challenging. What’s even more challenging is that one method …
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