Agile Marketing Trends for 2024 – and Beyond
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Marketing teams around the world are always looking for ways to do their jobs better. They try hiring more people, letting some go, using more tech – and sometimes using less – all to find the perfect way to work. But the answer they’re looking for might be simpler than they think: it’s about going …
Today, market trends shift overnight, and customer preferences evolve at lightning speed. You can’t stop it, but you can adjust to it and build a competitive advantage with marketing agility. Imagine a marketing landscape where technology, data, and human insight converge to create strategies that not only respond to the market but also anticipate its …
Working in marketing without measuring its success is like walking through a dark forest without a GPS. You are surely moving, but are you actually heading in the right direction? Both OKR and GPS are acronyms, but that’s not the only thing they have in common.They both guide your steps. Today, we’ll show you why …
Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs Read More »
A proper plan is the basis for the success of any marketing project. But such plans can be various – short-term, long-term, general, specific, etc. But have you ever heard about the operational plan? Do you know what this kind of plan looks like? Or how to craft one? If not, let’s delve into the …
Creating an Operational Plan for Marketing Teams: Essential Steps & Tips Read More »
Among varied marketing strategies, CRO marketing stands out as a unique and impactful approach. It focuses not only on attracting web visitors but on transforming them into loyal customers. And that’s what every company ultimately wants to achieve with their marketing efforts. What is CRO marketing, and – more importantly, how to tackle it in …
What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices Read More »
How do you distinguish your brand in a sea of competitors clamoring for the same audience’s attention? The answer lies not just in your products or services, but in the subtle yet powerful elements that make your brand unforgettable. These are your brand assets – the visual and experiential cues that resonate with your audience …
What Are Brand Assets? + Examples to Elevate Your Branding Strategy Read More »
Looking to broaden your marketing horizons and connect with potential customers in new ways? Outbound marketing is an excellent tool for that, and when combined with inbound techniques, it can amplify your brand’s reach and generate leads. Let’s explore how to make the most of outbound marketing strategies and tactics to drive sales and elevate …
A Comprehensive Guide to Outbound Marketing: Strategies & Benefits Read More »
In this article, we explore several aspects of MRM software, such as what are the key benefits and which companies can benefit from it? What to look for in MRM software and how it does work in a marketing project will be also explained in our latest article.