So, people are buying your products and services, but how many touchpoints did it take to get them there? And which touchpoint was the deciding factor? With an attribution model in place, you can analyze every touchpoint that transforms leads into conversions. That way, you’re never unaware of what triggers your customers into making …
Attribution Modeling: The Key to a Better Marketing Budget Read More »
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and …
Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked-about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for …
For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload. We compiled a list of the seven most …
In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being the undisputed market leader around Vienna, Ottakringer has grown from a down-to-earth brewery to an innovative event brand and a “creative beer hub” over recent years, …
Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze Read More »
Credit: Elnur / stock.adobe.com Okay, okay. Not many marketers would have sketched out their new marketing plan on a piece of parchment when the crisis hit. But you need to do far more than store marketing plans on SharePoint to become a trailblazer in digitalization. Real digital transformation means going far beyond simply introducing a …
Why Large Companies Put Their Trust in Marketing Technology Read More »
Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since “Restenkönig“ (literally translating as Surplus King) was founded in Innsbruck in 1915, only the crown in the striking green logo has remained the same. Innovative marketing and a good …
Shifting Shapes: The Many Faces of Austrian Underwear Brand Palmers Read More »
Photo credit: Photos by D / Shutterstock.com The Red Dot Award jury’s statement hails Deutsche Telekom for creating a simple, puristic brand that has been consistently reinvented and developed. It manages to remain relevant for all ages, always ready to meet the zeitgeist while remaining true to itself. The “Brand of the Year 2019” award …
Marketing in Magenta: 4 Winning Strategies by Brand of the Year Deutsche Telekom Read More »
Credit: photon_photo / stock.adobe.com Many marketers have been working from home for a few weeks now. And while remote work definitely has its advantages, it also comes with a whole set of issues, especially if you are trying to navigate a crisis. We highlight how using campaign planning software can help marketers get through these …
5 Reasons Why Marketers Should Embrace Digital Transformation Read More »
Credit: saiko3p / Shutterstock.com Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car construction pioneers not only lead the industry in numbers, but the Doppelmayr/Garaventa Group is also considered a spearhead of innovation within …
Doppelmayr Ropeways: 4 Pillars of the Industry Leader’s Success Read More »
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