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Marketing Strategy

outbound marketing

A Comprehensive Guide to Outbound Marketing: Strategies & Benefits

Looking to broaden your marketing horizons and connect with potential customers in new ways? Outbound marketing is an excellent tool for that, and when combined with inbound techniques, it can amplify your brand’s reach and generate leads. Let’s explore how to make the most of outbound marketing strategies and tactics to drive sales and elevate […]

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inbound marketing

Fly-high Marketing Strategy: Inbound vs Outbound

Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional channels like email, TV, social media, or content like this one. But upon their return, they bring back new passengers (leads) from such a diverse range of these destinations.

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Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing plan a solid foundation, we recommend that you give due consideration to the following five building components: Analysis Goals Strategy Implementation Review 1. Strategic

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