Outlook in the Skies: The Pilot Role of a Marketing Director
What is a marketing director, what skills and education do they need for the marketing director role, and how to write a marketing director job description?
Marketing Strategy
Elevate the Role of a Marketing Department for Your Brand
How to build your brand’s marketing department so that it can drive sales and target customers? What are their key responsibilities? Read our blog post!
Fly-high Marketing Strategy: Inbound vs Outbound
Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional channels like email, TV, social media, or content like this one. But upon their return, they bring back new passengers (leads) from such a diverse range of these destinations.
Rimowa: The Making of a High-Flying Luggage Brand
Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more …
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Measuring Success: Key Metrics to Include in Your Marketing Strategy
This article shows how it can help you, and why you should introduce it into your organization.
Marketing on a Tight Budget: How to Make the Most of Limited Resources
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
Chief Marketing Officers: A Vision for 2023
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of …
What Should You Include in Your Digital Marketing Budget?
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Â Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily. Â …
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Scenario Planning vs Business Forecasting: The subtle differences
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses are equipped with adequate vision and can dodge roadblocks but fail to stand out from the competition. Then there are the select few …
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7 Marketing Budget KPIs to track in 2023Â
What makes an outstanding marketer?  Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to leverage them to influence marketing decisions.  Key performance indicators (KPIs) guide these marketers to success, giving them the necessary information to plan their …