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Marketing Strategy

inbound marketing

Fly-high Marketing Strategy: Inbound vs Outbound

Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional channels like email, TV, social media, or content like this one. But upon their return, they bring back new passengers (leads) from such a diverse range of these destinations.

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Group of people brainstorming together

The 5 Elements of Effective Marketing Planning

Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing plan a solid foundation, we recommend that you give due consideration to the following five building components: Analysis Goals Strategy Implementation Review 1. Strategic

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Silver Rimowa suitcases in a shop

Rimowa: The Making of a High-Flying Luggage Brand

Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more

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