Martech
Why Every Marketing Team Needs Marketing Resource Management (MRM) Software
In this article, we explore several aspects of MRM software, such as what are the key benefits and which companies can benefit from it? What to look for in MRM software and how it does work in a marketing project will be also explained in our latest article.
5 Tips for Streamlining Your Marketing Operation with MRM Software
In this blog, we’ll explore why MRM is essential for your marketing operations and show you how to use it efficiently. So fasten your seat belts and prepare for a smooth ride toward a more streamlined marketing operation.
Benefits and Challenges of Adding AI Into Your Marketing Stack
The success of your marketing effort will not only depend on your marketing brain but also rest in the hands of your marketing technology (MarTech) stack. Let’s explore the benefits and challenges of adding AI to your MarTech stack.
How to start a MarTech stack for Marketing Operations (MOps)
How to start a MarTech stack for Marketing Operations (MOps) In today’s digital landscape, marketers must use an extensive amount of technologies to entice customers and drive online conversions. From SEO to social media and email marketing, companies use a variety of marketing channels to maximize sales and increase brand awareness. As a response to …
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How to Create and Execute a Successful Marketing Strategy
A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing strategy is a blueprint that will guide you on your marketing journey. Building a marketing strategy from scratch can be challenging for small business …
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How to Effectively Evaluate Your Marketing Strategy
How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new marketing strategy. You’re confident that this time, the company’s sales figures will at least double, and your audience will balloon in size. But then that’s not what …
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Allocadia vs. MARMIND
Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But …
Top Martech Trends to Watch in 2022
Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath whatever stack they’ve been hiding under to make their guesses about what’s to come. Incidentally, we’ve already tackled why you should build a …
The Current State of Martech
Martech — it’s inescapable. See the ads on your YouTube pre-rolls, read about it on your LinkedIn feed, and of course, use and think about it daily at work. As Scott Brinker put it at our recent webinar Building the Ultimate Martech Stack for 2022 — “It’s all martech all the time.” But in a …
