Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath whatever stack they’ve been hiding under to make their guesses about what’s to come. Incidentally, we’ve already tackled why you should build a […]
Top Martech Trends to Watch in 2022 Read More »
Martech — it’s inescapable. See the ads on your YouTube pre-rolls, read about it on your LinkedIn feed, and of course, use and think about it daily at work. As Scott Brinker put it at our recent webinar Building the Ultimate Martech Stack for 2022 — “It’s all martech all the time.” But in a
The Current State of Martech Read More »
Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under the weight of having a poorly integrated set of marketing tools and not even realize it. If you’ve spent no
Why You Should Build a Martech Stack in 2022 Read More »
Marketing’s a cruel mistress. It doesn’t wait around for anyone, so as marketers, we have no choice but to keep up, lest we get left in the dust. Unfortunately, that’s easier said than done. It’s one thing to keep up with all the latest and greatest marketing techniques, but add to that the estimated 5000
The Processes Behind Building a Martech Stack in 2022 Read More »
Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But the individual
BrandMaker vs. MARMIND Read More »
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and
Photo Credit: El Nariz / Shutterstock.com Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how
Why Using Spreadsheets for Marketing Planning is a Bad Idea Read More »
Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article
Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management Read More »
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