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BrandMaker vs. MARMIND

BrandMaker vs. MARMIND

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But the individual

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Marketing Resource Management: What It Is and Why It’s Worth the Investment from Only 10 Employees in Marketing

MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and

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Marketing planning End-to-End: 4 Good Reasons for Marketing Resource Management

Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article

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