Martech

Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under the weight of having a poorly integrated set of marketing tools and not even realize it.  If you’ve spent no […]

Marketing’s a cruel mistress. It doesn’t wait around for anyone, so as marketers, we have no choice but to keep up, lest we get left in the dust. Unfortunately, that’s easier said than done. It’s one thing to keep up with all the latest and greatest marketing techniques, but add to that the estimated 5000

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But the individual

Photo Credit: El Nariz / Shutterstock.com Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how

Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article