The MARMIND Blog

Credit: monticellllo / stock.adobe.com Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most

Credit: AUFORT Jérome / stock.adobe.com Construction workers, cowboys and knights. When the German company Brandstätter launched its first Playmobil figures in 1974, the success was just as modest as

Credit: BillionPhotos.com / stock.adobe.com Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups

Since its introduction in 1964, the Birkenstock sandal with its cork footbed and leather straps was considered sensible, but ultimately unfashionable footwear only donned by square family fathers,

Rotkäppchen (the German name of the fairy tale heroine Red Riding Hood) sparkling wine is the ultimate success story of an East German brand that has managed to emerge strengthened after the many ups

Guerrilla marketing, sports sponsorship, content marketing. For over 30 years, Red Bull has been setting numerous milestones in marketing and branding and has become a blueprint for start-ups eager

Credit: yalcinsonat / stock.adobe.com When Spotify was founded in Stockholm in 2006, things looked grim for the music streaming market. Filesharing sites such as Napster had been shut down by court

Credit: Michael Mulkens / stock.adobe.com Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing

Credit: Natalia / stock.adobe.com Marketing for Medium Sized Companies Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the