The MARMIND Blog

Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing

Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the

Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over,

In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being

Credit: BalkansCat / Shutterstock.com Sexy and provocative. Comfortable and high-quality. Innovative and modern. In its 105-year history, the Palmers brand has been reinvented several times. Since

Photo credit: Photos by D / Shutterstock.com The Red Dot Award jury’s statement hails Deutsche Telekom for creating a simple, puristic brand that has been consistently reinvented and developed. It

Credit: saiko3p / Shutterstock.com Anyone who has ever spent a winter holiday in the mountains has more than likely come across the name Doppelmayr. With a market share of 60%, the former cable car

Sustainable Success: What we can learn from Germany's top drugstore chain Here I can be myself, here I like to shop. An extremely successful slogan, inseparably linked to German drugstore chain dm.

Credit: 360b / Shutterstock.com The home improvement market in the German-speaking world is crowded and full of fierce competition. The regular winner of the raging marketing battles is Hornbach.