When the pandemic was just a whisper in the air, H-E-B, a supermarket chain based in San Antonio, Texas, already had a plan. The company didn’t know how chaotic the situation would, or could, get.
Scenario planning is a technique that was invented in the 1950s to give the US Military an edge over the competition. Because it was the closest thing to predicting the future, private corporations
To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive
From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains