Peter M. Hofer, Founder and CEO of mediamid In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND Founded in 2003, software provider mediamid has become a specialist for digital asset management (DAM). In an interview, founder and CEO Peter M. Hofer explains how …
“Integrating M@RS with MARMIND allows you to get the best of two worlds” Read More »
Credit: photon_photo / stock.adobe.com Many marketers have been working from home for a few weeks now. And while remote work definitely has its advantages, it also comes with a whole set of issues, especially if you are trying to navigate a crisis. We highlight how using campaign planning software can help marketers get through these …
5 Reasons Why Marketers Should Embrace Digital Transformation Read More »
Photo Credit: El Nariz / Shutterstock.com Since the coronavirus outbreak, marketers everywhere have been busy revising their annual plans to adapt to the new circumstances and, more importantly, to prevent campaigns from causing a backlash. While some CMOs may think now is not the time to discuss switching to a new tool, we highlight how …
Why Using Spreadsheets for Marketing Planning is a Bad Idea Read More »
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