The MARMIND Blog

As a CMO or marketing manager, you’re the pilot of your marketing department, navigating the industry’s ever-changing landscape. But just like a pilot needs instruments to guide them, you need

Call it intuition or instinct, that “I know this will work” feeling is often all you need to make the right decisions in life. But marketing is different. Relying on a hunch is not a reliable option.

In today’s economic landscape, many businesses and corporations face budget cuts and a need to maximize return on investment (ROI). Marketing is an essential component of any successful business, but

The mere thought of calculating a marketing budget can bring despair into the heart of the bravest marketing managers. Sure, it’s not the most thrilling task by a long shot, but knowing the ins and

The MARMIND Management Team (from left to right): Rainer Schalk, Katarzyna Nieniewska, Paul Polak, Patrick Moser, Bernd Edlinger, Gerhard Kragl Horizontal expansion of UNITED's MarTech offering

Most marketing managers get excited about target audience advertising campaigns, engagement, social media strategies, or technical SEO, but they’re less thrilled when budgeting season comes around.

When it comes to corporate budgeting, there aren’t too many ways to approach it. As the budgeting process is fundamental, you have to choose between a top-down or bottom-up budgeting process. Both

No matter how you look at it, budgeting is tricky. When you get it right, you’re an absolute genius. But when you get it wrong, things can get very messy. So how do you avoid the latter? You choose a

Here are more reasons that are in favor of tracking your bottom-up budgeting. ⬇️ Let’s admit it. Budgeting can be an excruciating process. It’s slow. It’s messy. It’s painful. And it’s tedious. But