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Author name: Paul Polak

diversity marketing

Diversity Marketing for Modern Companies

For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural target groups – and a shift in consumers’ expectations – there is a growing emphasis on diversity and inclusion that presents new challenges for marketing decision […]

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marketing and ai

AI and Marketing: Tools, Strategies and Examples

With artificial intelligence improving all the time, many marketers now use AI tools to automate routine tasks, predict customer behavior and create personalized campaigns. AI technologies like machine learning and natural language processing enable marketing teams to gain valuable insights from large amounts of data and react more quickly to changes in the market.  

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