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How Springer Nature Group Uses Marketing Resource Management to Increase Marketing Effectiveness

60 minutes | March 21 | 4.30 pm CET

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In this webinar, you will learn about Marketing Resource Management software and how it helps large marketing departments improve their planning, budgeting, and reporting process.

We will uncover…

  • what challenges Springer Nature Group’s marketing department was facing,
  • how they established that they needed a Marketing Resource Management solution,
  • how they defined their requirements and found the right vendor,
  • how they implemented the solution quickly, and
  • how they make sure their solution continues to bring value for the organization long after implementation

If you are part of a large marketing team looking to improve collaboration, increase transparency, and make the most of their resources, this webinar is for you.

Speakers & Host

Bjoern Tuemmler, Andy Culligan, Helen Burbank

Helen Burbank is Director of Marketing Effectiveness & Strategic Projects at Springer Nature Group. In this role, she is responsible for leveraging digital technologies to deliver end-to-end marketing strategies. One of her recent projects was introducing a Marketing Resource Management platform for the whole group.

Björn Tümmler is Senior Manager Application and Processes at Springer Nature Group. He was part of the team that selected and introduced Marketing Resource Management software across the group and is now the product owner.

Andy Culligan is Fractional CMO at MARMIND and describes himself as a salesperson stuck in a marketer’s body, although we like to think it’s the other way round.