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Combine MARMIND with CELUM’s leading DAM platform to sync digital assets including metadata and to manage file versioning and usage rights effectively.

When the CELUM DAM solution meets the Integrated Marketing Management (IMM) functionalities of MARMIND®: The CELUM Connector

This offers the following additional functionalities, among others:

  • Integration of media assets from CELUM Content Hub into a central media and campaign plan
  • Simple correction loops and multi-level, graphically modelable approval processes for internal and external users
  • Direct export of media assets to CELUM Content Hub with metadata and context selection


Use the MARMIND® Connector to connect your CELUM solution with many other planning, control, collaboration and monitoring functions for facilitated teamwork in end-to-end digital marketing processes.

marmind celum integration

Key Features

  • End-to-end marketing processes:
    Integration of media assets from CELUM ContentHub into professional IMM campaign and media planning processes

  • Simple correction processes: Correction loops with annotation handling (for images, texts and videos) and more direct coordination within the team and the agency

  • Transparent approval processes: Integration of assets into single- or multi-step approval processes with notifications and reminders

  • Collaboration within the team:
    Correction and approval processes with internal and external users
marmind celum integration

Use Cases

Cross-Channel Marketing Planning

Select media assets from CELUM ContentHub and load those directly into your cross-channel marketing planning. With MARMIND® you manage all steps of content creation centrally and in the campaign context – from the idea to the final version.

Correction process with annotations

With modelable workflows from MARMIND®, you can design simple correction loops with annotation handling (for images, texts and videos) up to the final release. Export the assets including metadata back to the selected target folder in CELUM ContentHub.

marmind celum integration

Single- and multi-level release processes

MARMIND® also offers you the option of defining single- and multi-stage release workflows. Sequential and parallel release steps can also be modeled across multiple departments. The result: consistent asset release processes and defined communication channels.

Sharing content across teams

Have a new design for the next campaign or a video that will inspire you and your team? – Share it with others. With MARMIND®, upload the asset, choose who should have access, and add tags and metadata directly from Celum. Share media assets with external agencies, too. Receive feedback directly in MARMIND via @mentioning comment.

Work in a team and with external parties

Do you work in a team and with external partners? – In MARMIND® you can assign different roles & rights to users. With direct collaboration features (like “@”) as well as automatic notifications and reminders you save time and always keep track of the status of your media assets.

Export assets to CELUM

Have you tuned and approved the final version? Then export the assets directly to CELUM. By selecting metadata from CELUM and transferring the metadata on export, you keep your data in sync in both systems. Workflow design can be used to determine whether the data should remain updateable at a later date.

Benefits

  • Shorter turnaround times:
    Seamless import and export of documents, images, and videos for integration with marketing and media planning

  • Reduce errors: Correction loops with annotation handling (for images, text and videos) and direct communication – within the team and with external parties

  • Transparent responsibilities:: Modelable workflows, sequential or parallel approval processes across multiple departments

  • Reduce coordination costs:
    Direct coordination within the team & correction and approval processes with internal and external users, in MARMIND® and via e-mail.

Looking for more integrations?

Here we present you all the integrations that are already available and those that are on our roadmap.

Acoustic logo

Acoustic Campaign

Plan marketing emails in MARMIND, send them to Acoustic Campaign for publishing, and send performance data, such as open and click rates, back to MARMIND.

Learn more
Active Campaign logo

ActiveCampaign

Plan and budget campaigns in MARMIND, send them to ActiveCampaign for publishing across multiple channels, and push KPIs back into MARMIND.

Learn more
Adobe Experience Cloud logo

Adobe Experience Cloud

Plan marketing campaigns in MARMIND, send them to Adobe Experience Cloud for publishing, and push your KPIs back into MARMIND.

Learn more
Microsoft Dynamics 365 logo

Dynamics 365

Create content in MARMIND, send it to Dynamics 365 for publishing, and push relevant KPIs back into MARMIND.

Learn more
Emarsys logo

Emarsys

Combine MARMIND with Emarsys to create a unique omnichannel customer experience.

Learn more
Salesforce logo

Salesforce

Connect MARMIND with Salesforce for efficient campaign planning and execution and to sync KPIs.

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SAP logo

SAP Marketing Cloud

Create marketing emails and other content in MARMIND, send it to SAP Marketing Cloud for publishing, and push your KPIs back into MARMIND.

Learn more