Track marketing data with Adverity and push it into MARMIND to combine planning, budgeting and performance analysis in one platform.
MARMIND and Adverity offer a powerful connection with two main use cases:
Providing Marketing Planning- & Structural Data, Budget Planning Data, etc. to Adverity
To map Performance Data, KPIs, etc. out of multiple sources against
Integrating different data streams from Adverity to MARMIND
To seamlessly draw data from multiple data sources like social channels, databases and any other 3rd party data pots
The data transfer in either direction is realized via the MARMIND GraphQL API with real time transferring options
Automated Naming Conventions generated in MARMIND and being used to map detailed data relations is a key success factor for multiple customers.
MARMIND & Adverity are often used as architectural base layer under a visualization component like PowerBI, MicroStrategy, Google Data Studio, etc. to provide detailed data sets consisting out of PLANNING Data, BUDGET & COST Data & PERFORMANCE Data.
This makes customers able to set up steering relevant dashboards and spend their marketing dollars best.
Example MARMIND & Adverity: Bidirectional Data Exchange Process
Looking for more integrations?
Here we present you all the integrations that are already available and those that are on our roadmap.
Acoustic Campaign
ActiveCampaign
Adobe Experience Cloud
Dynamics 365
Salesforce
