Get the new Forrester Now Tech Report Q1 2022
Now Tech Q1 2022 Report: Marketing Resource Management
Defining the MRM category as “A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics,” Forrester analyses in the report the MRM market based on market presence & primary functionality.
The latter is broken down into three segments:
Budget allocation & spend management
Project management, collaboration & calendaring
Storage, management & distribution
MARMIND has been listed in all three primary functionality segments in the just-released Now Tech Report 2022.
MARMIND’s sample customers were listed as AAA, Deutsche Telekom, Mondi & Sharp NEC Display Solutions Europe, and our vertical market focuses as Manufacturing, FMCG/retail and travel; financial services, insurance, and banking.