Sweet: Haribo and their Successful Marketing Mix
Credit: Tobias Arhelger / stock.adobe.com Ingenious Marketing Success Stories Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned German sweets manufacturer, is still riding the wave of international growth. Haribo has subsidiaries in 22 countries across Europe and Asia, as well as in Australia and the US, with …
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