Fritz Kola: Out of the Niche, On to the Shelves
Credit: nitikornfotolia / stock.adobe.com Start-up Success When, in 2003, students Mirco Wiegert and Lorenz Hampl came up with an idea for a new kind of cola, the German market was in the firm grip of multinationals such as Coca-Cola and Pepsi. Armed with the minimalist slogan ‘vielviel koffein’ (muchmuch caffeine), the entrepreneurs went to take …
