Red Tesla car outside Tesla shop

Generation Tesla: From Electric Car to Marketing Phenomenon

Credit: ifeelstock / stock.adobe.com Tesla has grown from an idealistic Silicon Valley startup into a disruptive force in the US automotive industry within a mere 13 years. Cleverly combining a great product, great ambitions and a charismatic, involved CEO, the electric car manufacturer is poised to become a global superbrand. But what can other companies …

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