The MARMIND Podcast.
Thinking forwards, not backwards.
Everyone wants to know what’s happening in the marketing world these days, but not everyone has the time or patience to read through a bunch of news articles.
Join “This is your captain speaking”, where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe.Â
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Stay with us on the latest
marketing (tech) topics
Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.
Without spoiling too much: It will be entertaining, informative and also a bit techie. So the best is simply to subscribe to our podcast and listen in!
Everyone wants to know what’s happening in the marketing world these days, but not everyone has the time or patience to read through a bunch of news articles.
Join “This is your captain speaking”, where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe. Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.
Born in France, graduated in the UK and now for quite some time in the US, more precisely in Austin Texas, today’s guest Bertrand Hazard not only brings an interesting background, but also has more than two decades of professional experience, devising and executing well defined go-to-market strategies and plans, crafting impactful messaging and building marketing organizations from the ground up.
Covered in this podcast are the power of reviews & review sites in your GTM strategy, product led growth (and what it means to marketers), creating impactful messages (that resonate) and many more topics.
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Further links:
Guest: Bertrand Hazard
Company page of Lipion Consulting
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The podcast episodes as videos
For those who not only want to listen, but also like to have something visual.
Check in when our CMO, Andy Culligan is getting the real lowdown with top drawer marketers from across the planet. THIS IS YOUR CAPTAIN SPEAKING will deliver you loads of impressions coming from the mouths of global marketing experts from HubSpot, Raiffeisen Bank International AG, European Marketing Confederation (EMC), DataSnipper, strategicABM, to name but a few!!
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Episode #7:
Bertrand Hazard
Founder & PrincipalÂ
Lipion Consulting
Born in France, graduated in the UK and now for quite some time in the US, more precisely in Austin/TX, today’s guest Bertrand Hazard not only brings an interesting background, but also has multilayered experience with different specializations.
More than two decades of professional experience as devising and executing well defined go-to-market strategies and plans, crafting impactful messaging and building marketing organizations from the ground up, clearly demonstrate ‘s expertise.
Key points such as building a stronger go-to-market strategy and machinery, communicating your company’s story with more punch, or even fulfilling a particular role within a marketing team, are part of the concept that Bertrand offers in his company, Lipion Consulting, and communicates to the outside world.
Further links:
- Guest: Bertrand Hazard
- Company page of Lipion Consulting
Episode #6:
David Rowland
Head Of Digital Marketing
EcoOnline Global
Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he’s currently also heading up the company’s EMEA & US digital marketing/demand generation activities.
Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline’s Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting.Â
As the leading EHS (environmental, health and safety) SaaS-provider for organisations that are looking to centralise their entire EHS function and empower their entire workforce to promote a positive safety culture, EcoOnline plays an important role in the B2B market.Â
Being a result-driven, creative and pragmatic B2B marketing all-rounder with over 12 years experience in international online/offline marketing strategy, demand generation, content creation and brand management definitely helps David to fulfill his diverse and exciting role, while not missing out on a sense of humor within the team.
Further links:
- Guest:Â David Rowland | LinkedIn
- Company page of EcoOnline
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Episode #5:
Andreas Ladich
Head of Advertising & Marketing
Vienna Airport
Focus topics such as marketing automation will also be relevant in the near future, Ladich adds. But keeping an overview of the tools that dominate the market will be an important part of staying in the game.
- Guest: Andreas Ladich
- Company page of Marketing Club Österreich
- Host of the episode: Paul Polak
Episode #4:
Ralf Strauss
Managing Partner
Marketing TechLab GmbH
“I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area”, Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH.
With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today in a wide spectrum of different roles.
Further links:
- Guest: Ralf Strauss
- Company page of Marketing TechLab GmbH
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Episode #3:
Herbert Horak
Head of Marketing Technology Raiffeisen Bank International AG
Further links:
- Guest: Herbert H. | LinkedIn
- Company page of Raiffeisen Bank International AG
Episode #2:
Declan Mulkeen
CMO
StrategicABM
“What about if I show you what my ABM program delivers?”, is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers’ pulses race, and demystifies a few “urban legends” in the process.
In this episode, the CMO of StrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the largest B2B Tech brands globally on their account-based marketing strategies.
So one thing right up front: ABM requires significant orchestration.
Further links:
- Guest: Declan Mulkeen
- Company page of Strategic ABM
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Episode #1:
Scott BrinkerÂ
Vice President & Editor
HubSpot & Chiefmartec
Speaking of marketing automation, interactive assessment tools, etc. we’re also diving deep into the high-tech MarTech world with our first show guest every now and then.
In our first episode, the editor of Chiefmartec & VP of HubSpot’s platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.
Further links:
- Guest: Scott Brinker
- Chiefmartec
- Company page of Hubspot
