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The MARMIND Podcast.

Thinking forwards, not backwards.

Everyone wants to know what’s happening in the marketing world these days, but not everyone has the time or patience to read through a bunch of news articles.

Join “This is your captain speaking”, where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe

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Stay with us on the latest
marketing (tech) topics

Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.

Without spoiling too much: It will be entertaining, informative and also a bit techie. So the best is simply to subscribe to our podcast and listen in!

The podcast episodes as videos

For those who not only want to listen, but also like to have something visual.

Check in when our CMO, Andy Culligan is getting the real lowdown with top drawer marketers from across the planet. THIS IS YOUR CAPTAIN SPEAKING will deliver you loads of impressions coming from the mouths of global marketing experts from HubSpot, Raiffeisen Bank International AG, European Marketing Confederation (EMC), DataSnipper, strategicABM, to name but a few!!

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Episode #7:

Bertrand Hazard
Founder & Principal 
Lipion Consulting

Born in France, graduated in the UK and now for quite some time in the US, more precisely in Austin/TX, today’s guest Bertrand Hazard not only brings an interesting background, but also has multilayered experience with different specializations.

More than two decades of professional experience as devising and executing well defined go-to-market strategies and plans, crafting impactful messaging and building marketing organizations from the ground up, clearly demonstrate ‘s expertise.

Key points such as building a stronger go-to-market strategy and machinery, communicating your company’s story with more punch, or even fulfilling a particular role within a marketing team, are part of the concept that Bertrand offers in his company, Lipion Consulting, and communicates to the outside world.

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Episode #6:

David Rowland
Head Of Digital Marketing
EcoOnline Global

Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he’s currently also heading up the company’s EMEA & US digital marketing/demand generation activities.

Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline’s Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting. 

As the leading EHS (environmental, health and safety) SaaS-provider for organisations that are looking to centralise their entire EHS function and empower their entire workforce to promote a positive safety culture, EcoOnline plays an important role in the B2B market. 

Being a result-driven, creative and pragmatic B2B marketing all-rounder with over 12 years experience in international online/offline marketing strategy, demand generation, content creation and brand management definitely helps David to fulfill his diverse and exciting role, while not missing out on a sense of humor within the team.


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Episode #5:

Andreas Ladich
Head of Advertising & Marketing
Vienna Airport

Learning to fly with marketing – or: How to manage Vienna Airport‘s marketing processes even in difficult times. 
What sounds a bit like the headline of a management magazine actually describes the everyday life of our guest today, Andreas Ladich, extremely accurately. 

He is responsible for the marketing agendas of Vienna International Airport (VIE). In conversation with our Director Sales & Business Alliances Paul Polak, however, he also repeatedly provides insights into his second job as President of the Marketing Club Austria:
Here, topics that concern the country’s marketing industry are on the agenda, such as a recent crash course in technologization.

Focus topics such as marketing automation will also be relevant in the near future, Ladich adds.
But keeping an overview of the tools that dominate the market will be an important part of staying in the game.
 
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Episode #4:

Ralf Strauss
Managing Partner
Marketing TechLab GmbH

“I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area”, Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH.

With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today in a wide spectrum of different roles.

  

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Episode #3:

Herbert Horak
Head of Marketing Technology Raiffeisen Bank International AG

Marketing can sometimes get complicated, especially when it comes to specific technology in use for it. Our guest’s motto “make everything you do look easy” contributes in any case to facing up to the challenging activities of everyday marketing in the most balanced way possible.
 
Responsible for all the CEE network consisting of 13 countries , Herbert Horak and his team set the marketing technology network foundation for all those network banks. The goal therefore is to have a common martech stack for all of them, that is to say to harmonize all the processes. Currently, he and his team of about thirty people are still rather in the background, since they are doing a lot of groundwork.
 
Nevertheless, it can already be concluded: Under the radar right now, but there’s a lot of exciting stuff coming.
  

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Episode #2:

Declan Mulkeen
CMO
StrategicABM

“What about if I show you what my ABM program delivers?”, is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers’ pulses race, and demystifies a few “urban legends” in the process.

In this episode, the CMO of StrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the largest B2B Tech brands globally on their account-based marketing strategies.

So one thing right up front: ABM requires significant orchestration.

  

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Episode #1:

Scott Brinker 
Vice President & Editor
HubSpot & Chiefmartec

“If you get those core applications right, then you get the most value out of them”.

Speaking of marketing automation, interactive assessment tools, etc. we’re also diving deep into the high-tech MarTech world with our first show guest every now and then.

In our first episode, the editor of Chiefmartec & VP of HubSpot’s platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.
  

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