What is omnichannel marketing?
- Omnichannel marketing provides a consistent customer experience across all channels, online and off.
- This enables marketers to plan, execute, and track campaigns, ensuring every touchpoint, including social media, email, websites, and in-store interactions knit together seamlessly.
- A fully joined-up approach enables customers to move effortlessly through their journey, regardless of the platform, benefitting from a more connected brand experience.
What does our Omnichannel Marketing Strategy Guide cover?
Step 1: Shift Your Focus to the Customer
When developing a long-term omnichannel strategy, the first step is to examine the focus of your organizational structure. If this has been centered around your company or brand, it’s now time to put the spotlight on the customer.
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Step 2: Collect Customer Data Centrally and Use it Correctly
Gather data to find out everything you need to know about your audience so you can optimize their customer experience and use social listening tools to discover even more about them.
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Step 3: Plan the Ideal Customer Experience
Once you know how your target market ticks and how they use your various channels, you have the information you need to put together the optimum customer experience plan using segmentation and personalization. The guide explains how and why.
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Step 4: Put Together Your Perfect Marketing Tech Stack
Your marketing tech stack needs to be as individual as your ideal customer experience. You probably already use several tools, but you now need to add additional software to the mix. The challenge is working out which of the many available options will work best for you.
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Step 5: Keep Testing and Optimizing
Start a process of ongoing testing and refinement using A/B testing. Vary the length of your texts to work out if shorter or longer pieces work best. Find the perfect formula for email subjects to improve the open rate. The guide will take you through all the options.
Book a Demo of our Marketing Planning Software
Get a free demo and see Marmind Marketing Management Software in action. Pick a day that suits you best to discover available time slots.
Would you like to speak to someone before booking your demo? Get in touch with Paul and he’ll be more than happy to answer all your questions.
Paul Polak
Chief Commercial Officer (CCO)
+43 (0) 676 67 12 599
p.polak@marmind.com