A centralized marketing portal for 250 Toyota retailer

READ THE SUCCESS STORY
One centralized online marketing portal handles all marketing activities of 250 Toyota dealer in Switzerland – Review of a leading retail company in the automotive industry


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The challenge

  • Toyota Switzerland has deployed a marketing complete solution of misystems with MARMIND
  • For customizing marketing templates and placing them directly in various offline and online media, the 250 Swiss Toyota dealers have a marketing platform at their disposal
  • The Digital Asset Management module serves as a basis. This module ensures the output-neutral management of all media assets
  • Furthermore, the publication module supports the publication and drafting process of marketing assets as well as their translations and correction workflows very efficiently



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The solution

  • New features include the integrated module marketing resource management and multi-channel output
  • Marketing budgets are managed and adjusted automatically
  • Effective teamwork with task management as well as campaign planning and implementation are integrated
  • Content created once can be output purposefully on all channels at the push of a button



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The benefits

  • Massive reduction in the costs of media planning, creation, preparation, adaptation and distribution
  • Save very much time and improve quality during the implementation of these market-relevant activities
  • Control of our marketing processes


By using MARMIND in our misystems solution, we are able to achieve a massive reduction in the costs of media planning, creation, preparation, adaptation and distribution and also save very much time and improve quality during the implementation of these market-relevant activities. We control our marketing processes.

PHILIPP RHOMBERG, GENERAL DIRECTOR, TOYOTA (SCHWEIZ) AG