Worldwide One-Stop Marketing platform for the international coordination and consolidation

READ THE SUCCESS STORY
Time saving, consolidated planning and coordination for over 45 countries


The challenge

  • Rohde & Schwarz launched products and ran campaigns without a dedicated tool
  • Getting an overview of all marketing and communications activities executed worldwide involved a lot of time and effort
  • Communication and coordination between Marketing colleagues located in over 45 countries was primarily done via email
  • A lack of transparency made comprehensive budget planning and monitoring difficult



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The solution

  • A one-stop platform that makes campaign planning transparent for all marketing colleagues at Munich headquarters and other Rohde & Schwarz locations worldwide
  • Internationally aligned and coordinated campaigns, new product introductions and events
  • Provision of central guidelines for local implementation across all countries



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The benefits

  • Faster and more effective internal communication and coordination due to standardized internal terms, roles and processes
  • Consolidated tracking of market-segment-specific campaigns and costs
  • Increased efficiency due to predefined campaign checklists and toolboxes
  • Strengthening of brand consistency through standardized planning and implementation of all activities


MARMIND has allowed us to hone marketing with precision at Rohde & Schwarz. Our marketing departments at Munich headquarters, as well as our subsidiaries around the world, work more efficiently thanks to the implementation of a standardized planning structure and simplified internal processes. Especially the alignment of cross-regional marketing campaigns via MARMIND has improved significantly. Our teams have more room to be creative and exchange ideas. MARMIND has helped us to emerge as a strong, global marketing team.

WOLFGANG SCHMITTSEIFER, VICE PRESIDENT CORPORATE MARKETING