The best independent music in the world promoted with spend control

READ THE SUCCESS STORY
Saving time and cost by improved transparency and control of marketing spending – Review of a leading company in international music business


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The challenge

  • PIAS needed upfront control of spend without surprises for marketing and overhead costs
  • Tracking of costs and approval was time consuming due to verbal approvals and different tools for tracking budgets and spending
  • It needed to be easily digestible for creative non financial people
  • See on a glance spend on a project across all territories as one project can run in several different regions with different currencies and budgets



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The solution

  • Implementation and roll-out of MARMIND as ready to use SaaS solution with individual customizing
  • Every spend needs a purchase order number and therefore approval
  • Workflows are implemented for budgets and POs
  • Specific reports are available for marketing and finance
  • Whole UK business is using MARMIND and have rolled out to US



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The benefits

  • Up to date and accurate forecast of marketing spend per project and division
  • Insight on committed costs and remaining budgets
  • Saving time and cost by improved transparency and control of marketing spending
  • Easy to use web based solution where new employees are trained in 20 minutes


The guys at Upper Network were and remain a joy to work with. From initial project planning, through build set up & go live everything was explained and easily understood, with live demonstrations via phone and screen. Post release any problems are dealt with extremely quickly and nothing is too much trouble. The solution has been exactly what we are looking for and if all projects were this painless then I would be extremely happy.

KEITH TAYLOR, FINANCE DIRECTOR UK GROUP, PIAS UK LTD