Saving time and cost by improved transparency and control of marketing spending – Review of a leading company in international music business
The challenge
- PIAS needed upfront control of spend without surprises for marketing and overhead costs
- Tracking of costs and approval was time consuming due to verbal approvals and different tools for tracking budgets and spending
- It needed to be easily digestible for creative non financial people
- See on a glance spend on a project across all territories as one project can run in several different regions with different currencies and budgets
The solution
- Implementation and roll-out of MARMIND as ready to use SaaS solution with individual customizing
- Every spend needs a purchase order number and therefore approval
- Workflows are implemented for budgets and POs
- Specific reports are available for marketing and finance
- Whole UK business is using MARMIND and have rolled out to US
The benefits
- Up to date and accurate forecast of marketing spend per project and division
- Insight on committed costs and remaining budgets
- Saving time and cost by improved transparency and control of marketing spending
- Easy to use web based solution where new employees are trained in 20 minutes