One centralized marketing planning for complex transnational marketing activities

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One centralized marketing planning for complex transnational marketing activities – Review of a leading company in international retail business


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The challenge

  • Providing a standardization for the mapping of multi-channel marketing in regional, national and international marketing activities
  • Unify domestic media planning including different names and visualizations
  • Introduction of a company-wide marketing software solution for control, planning and reporting



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The solution

  • Comprehensive process analysis (national and international) and re-modeling of processes and implementation of new marketing processes
  • Consolidation of domestic and region-specific requirements and processes into a unified basis
  • Building a web-based standardized media planning with easy creation of a corporate and country-specific media plan report



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The benefits

  • Improve the effectiveness of marketing processes (campaign planning and implementation, budget and cost control, teamwork, etc. ) through a single marketing platform solution
  • Faster and easier internal communication and coordination through standardization of internal concepts, roles and processes
  • Saving time-consuming consolidations of country-specific activities
  • Increased efficiency through pre-defined reports
  • Strengthening brand consistency through unified planning and execution of all activities


With MARMIND we are quickly and efficiently able to coordinate and visualize our complex transnational marketing activities in one solution.

RENE´ KRESSE, SENIOR PROJECT MANAGER, MARKETING PLANNING, OBI GMBH & CO. DEUTSCHLAND KG